Last week we discussed Shopify creating an integration for its merchants’ shops with YouTube, which could easily become another example of the same thing, namely advertisers faced with a pay-to-play dilemma. How this will play out is arguably the most…
Show your audience that your business is the go-to knowledge authority for this particular niche. As mentioned above, creating targeted content helps in this area. Aside from that, try to find areas of the internet where people talk about your…
Continued uncertainty brought about by the ongoing effects of the pandemic, Brexit, war in Ukraine and of course inflation at levels not seen in generations mean there is increased demand for data science advancement – particularly for more frequent and…
The Idaho Potato Commission even has a video on YouTube showing you how to make donuts with dehydrated mashed potatoes. As the leaves change color and a hint of coolness enters the air, people become excited about all things pumpkin…
To save costs, Shopify announced that most of its employees would permanently work remotely so the company could repurpose or reconfigure its remaining office space and potentially terminate leases or sublet spaces. The cost of merchant solutions increased by 8.6…
Image: Shutterstock “The second effect is of course the purchase habits of consumers – the fact that, during the pandemic, agencies were closed and face-to-face meetings were impossible. So it has deployed new ways of purchasing insurance, through virtual meetings,…
But I’m a serial entrepreneur. I get itchy. I found a partner, Scott, and we asked ourselves, “If we did this over again, what would we change?” We assembled a consortium of CPG folks with industry experience. We’re the slum…
Lerae Funderburg, Esq. of Funderburg Law Video source John William Templeton sharing his ‘Our Roots Run Deep’ series with students. 8 Black-owned businesses that are a true inspiration 1. Black Girl Sunscreen Being a minority-owned business comes with its own…
Some observers consider a featured snippet a win, similar to the top organic position. Others believe it hurts traffic as it typically replaces a page 1 listing and thus clicks. Ahrefs can check the featured position of any website, whether…