Here’s how to do it: Then at the top, I linked “How to rank higher on Google” to #higher But if you create video content on the topic, you could rank in the highest possible position for an organic result…
Accenture’s report, “The art of AI maturity: Advancing from practice to performance” (PDF), is based on financial and non-financial data of 1,176 global firms that use AI, as well as survey data from 1,615 executives conducted in August and September…
Some aspects of Performance Max feel completely novel, like auto-generated video assets and URL expansion. Other aspects feel vaguely familiar, like responsive ads and conversion-only bidding. With the launch of Performance Max campaigns, Google Ads introduced us to the seemingly…
Generating content marketing topics doesn’t have to be daunting. Sometimes you can pick a theme and riff on it. Bill Parcells is a retired American football coach who worked in the National Football League for more than 30 years, including…
One of the main things we see holding back a greater focus on organic search and SEO is the need for a multi-disciplinary approach. So, we’re very focussed now on becoming a complete solution for digital marketing professionals – not…
Think about the purpose of your email program. Build Your List Assemble a calendar a month in advance, considering holidays or significant events. In time, you will learn the optimum sending frequency by monitoring opens, clicks, and unsubscribes. Placing pop-ups…
I begin my working day focusing on China, looking at international business on the commercial side of things. I’m often multitasking while I do this – walking the dog, or dropping the children at nursery. Talk me through your role……
Ji: Yes. The firm, Conversion Crimes, conducts user testing to discover friction points on a website and where people get confused. Conversion Crimes sends a shopper who matches our target audience to our site — someone needing a night guard.…
Another recent example is Direct Harvest, a direct-to-consumer food subscription business selling sustainably-raised fruits and vegetables. Its tagline is “We take care of food, so food can take care of you.” After securing Series D funding in November 2021, its…