According to Jesse Math, VP Advanced TV & Video Solutions at Tinuiti in place of multi-spot ad pods, streaming platforms are innovating the ad experience to be mutually beneficial for both the advertiser and viewer alike. According to the announcement,…
According to the eXtension Organizing Committee on Diversity, Equity, and Inclusion, diversity is the presence of differences, equity is fair treatment to those different groups, and inclusion is making sure each of those groups actually feels welcome. iMPACT’s inclusive marketing…
Advanced Product Labels for WooCommerce Advanced Dynamic Pricing for WooCommerce lets you quickly set discounts and pricing rules for your WooCommerce store. Set up any discount or dynamic pricing, including bulk pricing, and activate or deactivate rules as needed. Price:…
Ahrefs lets you decide the type of topic or keyphrase: Matching terms, Related terms, Search suggestions. I’ve set the volume filter to 5,000 searches per month, but it could be higher or lower depending on traffic goals. Ubersuggest estimates 407…
People can fall in love with brands, they dedicate their money and support to these companies, and over time, they become so much more than just a brand. It becomes a part of their household, their everyday lives. Some would…
— Following is a list of notable European ecommerce-related unicorns, i.e., private companies valued at over billion. — 9 European Ecommerce Unicorns — Mirakl is a cloud-based ecommerce software company jointly headquartered in Paris and Somerville, Massachusetts. It provides a…
Joel Runyon: It’s called “Impossible.” It’s a mindset and fitness performance company. It started as a blog to challenge me to do new things and then morphed over the years from digital training programs, a training app, and now apparel.…
It can be daunting to know where to start with measurement – poor measurement frameworks can limit leaders’ vision and, by extension, the success of the business. Leaders should focus on ensuring the measurement framework in place aligns with business…
The mobile marketing industry is in flux right now. Changes to IDFA and other looming updates have fundamentally altered how brands and agencies are measuring their campaigns. In response, brands will have to compensate for the signal loss gap on…