— Vietnam and the Philippines are the region’s fastest-growing online economies. Vietnam’s online GMV will nearly triple from 2021 to 2025, from billion to billion. Indonesia is the region’s biggest overall digital economy, hitting 6 billion by 2025. Southeast Asia…
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“People spend more time researching which sofa to buy than which house,” Rob Bridgeman, CEO and founder of DTC sofa brand, Snug, told attendees at Econsultancy Live this week. This is precisely what Bridgman set out to fix when he…
In “Performance > Search results,” click “+ New” to add a filter. Then select “Search appearance.” Next, choose which snippets to compare, such as “FAQ” and “How-to” rich snippets. — Google’s Search Console is one of the most helpful search-engine-optimization…
My role can really be summarised as problem solving with customers and prospects, navigating and understanding their objectives, their KPIs and any gaps in their current systems. It’s about discovery; helping to identify how they can get to their goals;…
User-generated. Instagram may be the best social platform for engaging an ecommerce audience. Customers can use a merchant’s branded hashtags to share authentic experiences — videos or photos — with its products. Consumers view user-generated content as trustworthy. Nike’s Instagram…
Let’s say you’re running ads for your healthcare business. You can identify your top-performing campaigns in relation to your other campaigns or time periods, but what about in relation to other businesses in your vertical? For social ads across all…
Just-for-you discount codes. Generating unique coupon codes for each customer is an excellent way to personalize the experience and analyze the success of campaigns. The codes can be pre-assigned or created on the fly based on an action, such as…
Register for Econsultancy Live: The Future of Ecommerce to watch Colin Lewis’ session on demand, as well as dozens of other insight-packed presentations. Econsultancy subscribers can claim a complimentary pass free of charge. So, what are the major benefits of…