Category: eCommerce

How Much Does an A/B Testing Tool Cost? Here’s a Pricing Guide for 51 Tools on the Market

TrustRadius Rating: N/A G2 Rating: N/A TrustRadius Rating: 7.8 stars out of 10 How do you decide which A/B testing tool to add to your tech stack? Let’s dive into the cost of A/B testing

Client-side Testing Vs. Server-side Testing: Both Win.

2. Develop and deploy all the variations of your experiment on your server. At other times, they do so for improved speed. While testing doesn’t slow down a website or cause serious performance issues, it

We met each other in Bali!

Bali’s natural beauty and the proximity of both the ocean and mountains made everyone happy. People met up for dawn walks on the beach, while others enjoyed floating in the Indian Ocean, and others planned

Browsers Phase Out Third Party Cookies and Take Over Online Advertising

Here’s a telling statement from the team: Also, Safari (Webkit) states public skepticism, especially around the 64-bit impression metadata. So let’s start there… Interesting times ahead… I really hope this article helps you get clarity

How To Drive Traffic To Your Ecommerce Site

In ecommerce, email is an incredibly important tool used for a number of things from receipts and transactional messages to reminders of items left in a shopping cart. You can use marketing emails to promote

Using Google Analytics To Improve PPC Performance for Your Online Store

Next, though, I need to set my Membership duration or the length of time between 1 and 540 days (30 days being the default and definitely a good place to start) that I want my

ETP, ITP, and Tracking Prevention. How these can impact your Convert Experiences Reports

You can simply check your Convert reports with these dimensions to see just how many new vs. returning users you have today against browser traffic and check the changes between the volumes of each over

Are Browsers Pushing for a Cookieless Future with Safari ITP, Firefox ETP, and Chrome Privacy Sandbox?

Take a free trial of our A/B testing software, if you’d like to see how a privacy conscious tool runs. We (just like the ePrivacy Regulations) are convinced A/B testing is a positive method that

How to Maximize Ecommerce Sales Using Email Marketing

Here’s an example of a well-designed invoice taken from a template at Freshbooks. Push one simple email with a catchy headline to let subscribers know that their wishlist items are in stock. Alternatively, use scarcity