Davis: Back in 2018, we saw the coming of direct-to-consumer brands. The technical barriers to entry had come down because of Shopify, in large part. And the ability to identify groups of people that wanted to be served better had…
By comparison, Amazon Prime reportedly has more than 200 million members globally. Cons Benefits of a Walmart+ membership include: Mobile Scan & Go. For shoppers looking for a quick and contact-free shopping experience, this one is a serious perk. Walmart+…
Few organizations have a true seat at the table with clients and Amazon, and even fewer have the reputation that Tinuiti has. We wanted a partner that could not only offer complementary services to our clients but could also allow…
This is why I love my job – to help our clients grow, and to grow our team whilst we do it. What sucks? When someone suggests the opposite – that media agencies are on their last legs. I’m second…
This overview of personalisation in ecommerce is an excerpt from Econsultancy’s Ecommerce Best Practice Guide. Ecommerce personalisation means giving customers an individualised online experience based on their demographics, persona, previous purchases, interests, search and buying behaviour. The notion of personalisation…
Sustainability is a broad term. There are many ways that brands and retailers are touting their environmental practices — supplier relationships, ecological footprint, product materials, packaging. Not all of these have meaningful impacts, and it’s sometimes difficult to separate legitimate…
Ad scheduling in Google Ads is assigned at the campaign level for any campaign type. This even includes Smart campaigns, which is a huge advantage. Why? Because while Smart campaigns do the heavy lifting for you, you’re not able to…
“This isn’t an exercise in specious future gazing but an honest look at what will and won’t change, and how to prepare.” Russell Parsons, editor in chief of Marketing Week and Festival of Marketing, says: “For many, the disruption caused…
Finally, Hamilton cites logistics. “The whole idea of coming up with a website that is beautiful, represents the brand and is going to drive greater revenue, is fantastic. But the logistical side is a real challenge for brands when it…
For example, imagine you work for an omnichannel retail chain, and your job is to maximize the revenue from clearance items. You could use Terapeak to decide if eBay is a potential channel for your products. Depending on the product,…
In addition to YouTube and Facebook, which a recent study from Pew Research Center shows are the most popular platforms with U.S. consumers overall, brands would be wise to turn their attention to video-sharing platform TikTok, which reportedly saw usage climb 75% in…
As well as allowing Asos to solve a pressing issue – enabling the website to be rapidly updated with new inventory on a weekly basis – ‘See My Fit’ also serves to enhance the customer experience, by showing shoppers how…