“Data, analytics, embracing ecommerce as though your job depended on it (which it now does), embracing the omnichannel and learning how to augment and upskill your knowledge, skills and mindset for life after lockdown are the order of the day…
Personalisation is at the heart of WW’s current strategy, underpinned by the ‘MyWW’ app, which Miller says “is designed to provide high quality experiences to individual audiences.” One of the features implemented is a question-based weekly recap, which contextualises progress…
These mobile apps use tokenization, which encrypts credit card info and replaces it with a randomly generated number. Tokenized platforms are more secure than traditional payment methods and thus appeal to knowledgeable consumers. 3 Trends to Drive Sales Pantone’s color…
Food. Consumers have growing concerns about the health, safety, and freshness of the foods they eat, including the use of harmful ingredients and pesticides. Consumers want to understand and substantiate terms such as organic, free trade, cruelty-free, and free-range. They…
If you have the time to create new ads but you have no idea how to use Photoshop or Adobe Illustrator (like me), there are still options out there. Sites like Canva, my personal favorite, allow you to use premade…
Many shoppers are uncertain about whether vaccine availability will make them feel safer in stores. For advertisers looking to increase in-person shopping, messaging about in-store safety protocols may encourage shoppers using pickup services to venture indoors. Even among online-only shoppers,…
A Customer Data Platforms (CDP) enables you to integrate touchpoints across all channels into a single centralized customer view so you can gain better insights about your customers and personalize their experience based on those insights. CDPs operate based on…
Identity graphs help marketers do all the things marketers set out to do: personalize and target their ads and measure the success of those messages and campaigns. They ensure your brand can continue marketing on a 1-to-1 level across ad…
We’ll continue to focus on how our platform can connect businesses and freelancers all over the world to support this move towards digital transformation beyond the pandemic. Please describe your job: What do you do? Fiverr is aiming to facilitate…
The first big step towards inclusivity, Ward says, is changing our attitude towards those with disabilities. According to research, a whopping 60% underestimate the number of disabled people living in society. As a result, brands and individuals are less likely…
Sustainability is an important topic in retail and ecommerce. Consider, as an example, the growth of sustainable shipping or businesses making environmental promises to their customers. For some businesses, D-Day content could be a historical account, commemorating the event or…
Sometimes, you’re in a rut and you can’t do any more digging into comments and social threads or thinking out loud. This doesn’t mean you’re at a loss. You just need to use a tool to give you some ideas.…