As more people click on your webpage — whether via a rich snippet or knowledge panel — Google will notice that people who search for either a relevant query or your brand name choose to click on your site over…
Labor is a significant challenge for today’s distribution centers. The number of available jobs is growing, but the pool of candidates is not. In 2017, McKinsey noted: The typical cost of a simple warehouse robot is little more than the…
Currently, there are 11 campaign objectives to choose from. Competing in Facebook ads means you can’t just set it and forget it. Once you launch a campaign, it won’t run consistently—you will need to check in on it, analyze performance, test constantly,…
Throughout the pandemic and during the current lockdown, it has been incredibly challenging. The office was the physical barrier that separated work from home. Please describe your job: What do you do? Whether you’re targeting businesses or consumers, embrace simplicity.…
WiseMapping Milanote is a brainstorming app that provides a private place to think or a shared space for collaboration. Instantly see your team’s changes, leave comments, and deploy smart alerts. Simple text editing and task management make it easy to…
June 18 Ah, out of lockdown and into the outdoors! People will be particularly excited to get outside this year after so much time inside. Here are some ways to apply this theme to your marketing: social media. Make sure…
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“One of the things we have witnessed over this period, across all retailers, [is that] the experience has been elevated. Whether it’s delivery options, flexibility, payments, and inventing new ways to get a deeper relationship with our customers.” Emma Stacey,…
Ecommerce merchants will often create campaigns using an aggregate of peer influencers and then apply filters such as geography, interest, network, number of prospects, and other variables. For ecommerce merchants, the practical considerations to using celebrities depend on how broad…
I also had an employee steal six figures from me. It smacked us down and made me feel like an idiot. Before that, I’d looked at other people and said, “How stupid. You didn’t notice 0,000 going missing?” Then it…
Brands can use Promoted Pins to: ATC vs. Checkout Conversion These Shoppable Pins can also help you capture customers who saw your product—or a similar product—elsewhere, thanks to enhancements to Pinterest’s Lens camera. “Pinterest continues to grow from both a…
Will customers who purchased groceries online last year continue to do so in 2021? Where should CPG brands be investing their ad dollars to meet the needs of consumers? Can we expect to see a surge in year-over-year CPC growth…