Ads and extensions. The final category of recommendations, “Ads and extensions,” has just two components. The first is optimized ad rotation, which most campaigns should use anyway. With this option, Google will show ads that it expects to receive more…
To this end, Pinduoduo includes games on its platform. It offers team discounts when shoppers can gather a group of friends to purchase products collectively. It provides access to key products such as fresh produce. Like a social media feed,…
CDPs connect to every channel that collects first-party data, then integrates that data into one platform. Flexibility: Does your CDP integrate with your internal and external platforms that source customer data? Does your CDP enable you to quickly build new…
— 5 Content Marketing Ideas for May 2021 In “SEO for Google Shopping,” I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with “scraping.” But I didn’t…
Roman: This is the “Chisos No. 2,” one of our men’s boot styles. Bandholz: This boot costs 5. An equivalent one from a competitor must cost ,000. I was out in West Texas one day, looking down at my feet.…
..of being delicious. #FreeCuthbert Supermarkets have no doubt benefitted over the past year, with revenue skyrocketing and sales of alcohol for lockdown drinking reaching new highs. The thoughtful sentiment of the ad seemed to hit a note with users on…
I am not one for too many tools. Miro has been amazing for virtual workshopping. Microsoft Teams is what we use for video conferencing and is also great for storing and sharing files. We also have several internal tools and…
Moonpig’s leadership found itself making extremely rapid decisions about what to prioritise. “Our overall goal was to service customers – we wanted to make sure that our customers could send their best wishes to their loved ones,” said Diaz. “Based…
May 26th 2021 | 2pm BST | 9am EST This webinar draws on the findings of Econsultancy’s brand new Building a Digital Culture Best Practice Guide, focusing on practical ways that marketers and leaders can amplify and support the behaviours and approaches…
FedEx will send the aggregated shipments to one of Happy Returns’ two regional processing hubs, which accept, sort, and process co-mingled returns. Incisiv, a consulting firm, surveyed roughly 100 retailers and 2,500 U.S. consumers. The ensuing report, “2021 State of…
This webinar will examine: Brands that traditionally resisted ecommerce have embraced it while others have accelerated their ecommerce programmes. This webinar draws on key trends and insights from Econsultancy’s soon to be published Ecommerce Trends report and Third-party Marketplaces Best Practice Guide…
A few pros of selling your business in this scenario are: Let’s take a few hypothetical scenarios for the affiliate website business example we discussed above. After explaining the scenario, we’ll analyze the pros and cons of selling the business…