The demand for more efficient and sustainable packaging is growing. Some of the fastest-growing brands are ahead of the game. Some of the best giveaways, though, are ones the customer earns or selects. Beauty brands have increased average order totals…
Morgan: A benefit of living in Los Angeles and being in the industry for a long time — my wife’s an actress and a star of a TV show — is that I know many celebrities. Candace aligned with our…
In a way, the pandemic has given everyone a chance to reassess their work-life balance and has made us think differently about having healthier aspects as part of that balanced lifestyle, especially as we now have more time. Please describe…
Leverage your customer data to provide a personalized customer experience with product recommendations and topical content. A PIM solution ensures your product information is accurate and consistent across all channels and powers adaptive merchandizing to give buyers a personalized and…
Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: Advertisers will need to reassess how they target audiences. Google currently provides interest-based audience targeting, which expands advertisers’ reach. However,…
Building on the foundation laid through keyword research, metadata is not only just as important but is arguably the most direct way you can coax someone onto your website, as it is one of the first things both Google and…
We spoke with our in-house email marketing experts Leah Lloyd and Peter Inthirakoth on how brands should approach and navigate Bronto’s end of service offering. We also outline specific steps for finding the right ESP for your business and what…
Audi proved it was ahead of the game in 2017 when it launched a virtual reality experience in global showrooms to offer a point of difference. CornerShop even has its very own ‘vertical farm’, from which customers can select and…
Editorial credit: BigTunaOnline / Shutterstock.com Google is not going to create alternate identifiers to replace third-party cookies Google’s decision not to support third-party cookie alternatives to track users across the web doesn’t mean that Google is throwing in the towel…
TikTok doesn’t restrict your content to followers. It puts the videos in front of, potentially, all users. According to Shanahan, who participated in a live interview for CommerceCo by Practical Ecommerce, his first TikTok video was seen more than 300,000…
Quick reminder: The more people Facebook knows it can show your ad to, the wider your overall reach and the more you’re able to target users who are rarely targeted. Facebook Ad benchmark studies are useful for comparing what others…
In mere hours, billions of dollars were being made and lost, on paper and in real life, and Robinhood, as the preferred trading app of legions of young investors, was a high-profile player in the saga. The end result: Robinhood…