Smartly’s Ryanne Laredo on creativity, privacy, and diversity in social advertising
With so many privacy changes now is the time to focus on creative and marketers need…
With so many privacy changes now is the time to focus on creative and marketers need…
— Despite the popularity of mobile messaging and chat apps, email remains an important element of…
More recently, YouTube creators were worried that Google would let its contract with Roku expire, reducing…
Opening with a question is an effective way to invite your visitor to engage, and the…
“Why is this so great? For consumers, it means that brands actively have to work hard…
Influencer marketing agencies eat, sleep, and breathe influencer marketing 24/7. While influencer capabilities and reach extend…
[embedded content] Cadbury Worldwide Hide – – Roblox National Geographic #ThinkBeforeYouLike Roblox Anheuser Busch #LetsGrabABeer Roblox…
Takeaway: Consumers aren’t likely to know what those terms mean, even with the explanations, but the…
FedEx receives the first all-electric, zero-tailpipe emissions vehicles from BrightDrop. FedEx Corp. has received its first…
Bandholz: Beardbrand has around 1,000 articles. A lot of them haven’t been touched in years. How…
2021 marked the tenth year we’ve published Sig’s work. He’s a screenwriter and, for us, an…
Featured snippets. Subheadings can provide an answer to a search query. In my experience, a subheading…
Not gonna lie, most of these came from our 60 social media optimization tips round-up. Tons…
Approve and respond to negative reviews. Humanize the experience by offering troubleshooting tips, empathy, and appreciation…
In July of 2017, Audi aired a commercial where a bride and groom are about to…
Also, email addresses are often used as the unique identifiers in automation platforms and CRMs that…
SaaS companies measure multiple conversion types, but two stand out. Thus, focusing on the transition to…
However, there are a few key items to note before diving straight into Image Extensions. Which…
The feature is still in its early stages. Brands that take advantage and start incorporating Amazon…
For our context, the key phrase in Wood’s definition is “economically strong.” According to Wood, this…
Publishers often mistake video rich snippets with video carousels. Both are organic search opportunities, albeit different….
However, seeing as the industry changes at such a breathtaking pace, only the episodes from the…
It’s important to remember that the goals of an algorithm often stay the same; the algorithm…
The study shows how the pandemic has changed the fulfillment preference of e-grocery shoppers. That’s according…
“Just as brands are trying to gather first-party data, so too is Google. Search results will…
“Consumers turn to social media as an entertainment channel, however, many are starting to also see…
Post branded graphics, which are images that include your company’s logo, fonts, and color schemes —…
We are saturated with media storylines about “one great idea” projects that made their inventors fortunes….
Christopher Baldwin, VP of Marketing at Insider: “Fundamentally though, we still seem to have a really…
Duke suggests that where this becomes problematic is if you look at performance by key marketing…