SEO: Google’s Video Carousels Are a Big Opportunity
A common error from merchants is complicating the video production, resulting in no video at all….
11 A/B Testing Tools to Optimize Conversions
AB Tasty Optimizely Google Optimize — Google Optimize Kameleoon Adobe Target Kameleoon Optimizely Kameleoon Crazy Egg…
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The 18 Best Keyword Research Tools for Every Need [Free & Paid!]
Serpstat is free for 10 requests per day, and the paid version starts at /mo. PPC…
CPG goes D2C: New opportunities require new skillsets
The direct-to-consumer (D2C) model has grown in the past 18 months. According to eMarketer, US direct-to-consumer…
AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
Alibaba Group’s 2021 11.11 Global Shopping Festival kick-off. Image: Alibaba Group Luxury brands that are prepared…
2021 Singles Day: Record Sales for Subdued Event
In a press release after Singles Day, Yang Guang, vice president at Alibaba, asserted, “We also…
Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)
Again, “fast” is relative. Fast for an ad in a restricted category might mean two days…
How to reach consumers at the right time with email and text messaging
Text messaging has a major role to play as a marketing channel in this increasingly personalised…
Ecommerce Product Releases: November 15, 2021
GoDaddy acquires Pagely. GoDaddy has announced it agreed to acquire Pagely, the company that invented managed…
Multi-Touch Attribution: Tips & Types, Which Model is Right?
Once you’ve decided on which attribution model to use, select the “Attribution model” setting when implementing…
Stats: How fashion ecommerce has changed post-Covid-19
The week commencing 6th December saw the consumers purchase the most via Next’s online channels, reaching…
Four unmissable talks at Econsultancy Live: The Future of Ecommerce
How are luxury brands adapting to this shift, and also to a category increasingly influenced by…
Facebook Lead Ads Lowered CPA, Boosted Results
The results were not even close. The offers deployed two types of Facebook ads: one linked…
Subscriptions Power Disco Past iOS 14.5, Amazon
Bandholz: You’ve raised some capital. He told me, “We experienced all of the harmful effects more…
Structured Snippets: The Low-hanging Fruit of SEO
Google often combines structured and rich snippets when it encounters both on a web page. This…
B2B commerce trends highlight need for a new approach to CX
This means that sellers need to adapt to the new “pull” dynamic of B2B in which…
The Guardian’s Head of Audience Planning on customer engagement strategy
“It’s also worth looking beyond just the technical side of what a particular tool can do,”…
6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)
Want to know a scary stat? 96% iOS14+ users have opted out of tracking. In many…
The 10 Latest Google Ads Updates: What You Should Know (AND Do)
When you set your daily average budget for a Google Ads campaign, you are telling Google…
5 Content Marketing Ideas for December 2021
For December 2021, create videos or articles to demonstrate how to complete a task — the…
A day in the life of… Alex Gallagher, CSO at UNiDAYS
I recently spoke at the Festival of Marketing where I discussed two areas that fascinate me;…
Product Photography, Part 12: Color Correction and Presets
— Changing a photo’s contrast makes the lighter areas brighter and the darker areas more so….
8 Perilous PPC Mistakes to Avoid This Holiday Season
In my experience, I’ve seen many accounts go down due to credit card limit issues as…
Bye, Bye Last Click… Enter: Data-Driven Attribution
First things first, what is last-click attribution (the method Google currently utilizes)? Last-click attribution, according to…
13 One-Page WordPress Themes for Startups, Products, More
Himalayas is a responsive one-page theme with parallax elements and easy customization. Use it for any…
268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)
We claim to hate cliches, but our brains inherently trust that with which it is familiar,…
Influencer Marketing, Part 8: Analyzing Performance
Influencer marketing can drive ecommerce sales. The eight posts in this series can help merchants launch,…
Google Shopping Trends and Optimization Insights for Q4 2021
Consider any supply chain issues you might experience this year, and how those issues could impact…
What is Instacart, and How Does it Work?
As reported by The Wall Street Journal in July: — Elizabeth Marsten, Senior Director, Marketplace Services,…
How can marketers meet the skill requirements of the post-Covid era? Insights from GSK, Channel 4, UPS and WW
All told, 82% of marketers say they are optimistic about the future of marketing – a…