7 Ways to Influence Buyer Decisions with Marketing Psychology
The commitment and consistency bias is one where, once we heed a small request, we are…
A day in the life of… Mary Say, co-founder & CEO of Brand Potential
We’ve seen the same patterns this past year but with a particular focus on brand transformation…
Snug’s CEO on the CX of buying a sofa: “upholstery companies just didn’t listen to their customers”
“Being available for customers 24-7 is crucial. That means if a customer has a question at…
Charts: U.S. Direct-to-consumer Sales 2018 to 2020
— As shown below, direct-to-consumer ecommerce sales in the U.S. in 2020 represented 4.1 percent of…
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
If you have a business with a large reach or an international market, consider personalizing your…
Apple iOS 14.5 Update is Here: A Survival Kit To Help You Keep Calm and Carry On
Marketers must develop new methods for delivering targeted advertising and measuring performance while complying with privacy…
What Google Chrome FLoC Says about Targeted Ads
Modern digital ad targeting relies on individual and personal information. An online retailer, for example, can…
10 Cost-Effective (and Sanity-Saving) Marketing Automation Tools for Small Businesses
There are many different marketing automation tools for different needs, and many marketers make the mistake…
Data governance is key to healthcare companies competing on CX and innovation in 2021
Three-quarters (75%) of healthcare respondents report that they are “Highly effective” (20%) or “Effective” (55%) at…
Email Conversion Guide, Part 3: Retargeting
Email marketing funnels guide consumers from exposure to purchase. Done correctly, a conversion funnel weeds out…
Customer journey optimisation and smart martech: Where to start?
Ben Wild, Business Lead at Coveo, agrees that leaning too heavily on customer data can result…
How creative automation can plug the content gap and leave time to create
Figure 2: Will AI & automation negatively impact your branding efforts? Information silos, disconnected workflows, multiple…
How the Pinterest Algorithm Works in 2021
But that’s not all that Pinterest did with Lens. In June 2020, Pinterest updated Lens and…
16 Tools to Create an Online Course
Logitech, the tech hardware producer, makes affordable webcams that capture high-definition video. Logitech’s new StreamCam records…
A day in the life of… Jesse Ketonen, Director of Growth & Operations at influencer marketing agency Boksi
This is the ideal time to analyse and evaluate how your marketing efforts are organised. The…
8 Reasons to Avoid Cryptocurrencies for Ecommerce
Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s…
Travel & hospitality companies plan to shift budgets to bridge the customer experience gap
The impact of Covid-19 on the travel and hospitality sector has been profound. In a September…
Home Gym Provider Overcomes Supply Disruptions, Thrives
So I set up an entirely new infrastructure for the production of iron weight plates in…
6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)
Train them on your brand’s fundamentals, answer any questions they might have, give them their affiliate…
The new multichannel: Post-lockdown trends in marketing and ecommerce
We’ll look at sectors such as retail, travel and finance and ask how a rise in…
A day in the life of… Steph Miller, UK Commercial Director at Adnami
I only recently started my role as Commercial Director, UK, at Adnami so daily tasks involve…
So what exactly does customer experience (CX) mean?
Let’s explore the pillars, and some examples of companies that successfully use them as part of…
Ecommerce Product Releases: April 15, 2021
Acquire upgrades customer support platform. Acquire has announced the release of its newest software that streamlines…
How Businesses Go Carbon Neutral
Once the carbon dioxide is captured, heat is typically applied to release it from the solvent…
Are You Ready for Mobile-First Indexing? 5 Things to Check Now
Follow the above guidelines laid out above, and you’ll be in good shape. To refresh your…
Using Wikipedia for Content Marketing, SEO
Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an…
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and…
A day in the life of… James Smith, MD at The Kite Factory
Right now, it’s vital for marketers to trust their agencies and remain optimistic about the future….
How Does the Instagram Algorithm Work in 2021?
Simply put, consumers LOVE video content, and studies show the interest and demand is only increasing,…
Our 7 Favorite (Free!) Local Marketing Resources for 2021
With the pandemic causing many people to stay close to home and support local businesses, becoming…