Why data security needs to be “baked in” to healthcare to earn consumer trust
What lies on the horizon for healthcare in 2021? While healthcare professionals (HCPs) and patients alike…
The Festival of Marketing returns in March with effectiveness event
Sessions will be a mix of practical case studies that will unpick a brand’s success, ‘myth…
Political Events Result in Rocky January Performance for Amazon Advertisers
The chart below features year-over-year growth in sales attributed to Amazon US Sponsored Products, with days…
A day in the life of… Marco Grossi, VP Global Sales at Stocard, the rewards mobile wallet
Please describe your job: What do you do? I spend half of my day asking questions…
Three ways businesses impacted by Covid-19 can prepare for a possible boom
Major brands have turned to content in an effort to stay close to consumers. Early in…
10 Steps to an Effective Brand Strategy That’ll Bolster Your Business
Benefits include: Rather than spreading your resources thin trying to be all things to everyone, you…
The Amazon Seller Fulfilled Prime Guide [How Will 2021 Changes Impact Sellers?]
Delivery Speed metrics – The Delivery Speed metrics measure the percentage of customer page views that displayed…
Google Announces iOS 14 Guidelines for Partners
Google reports that they “will no longer use information (such as IDFA) that falls under ATT…
What Google’s Privacy Sandbox Means for Advertisers
Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next…
How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]
Especially during a time as disruptive as now, there are additional factors to consider as you…
A WISE Approach to Google Automated Bidding
Google offers two automated “smart” technologies for advertisers: Smart campaigns and smart bidding. The two are…
20+ Instagram Demographics That Matter to Social Media Marketers in 2021
With the rising popularity of various social media platforms and the increased use of social media…
A day in the life of… Lucille Brune, Head of Trading at The Ozone Project
Please describe your job: What do you do? In addition, the pandemic amplified advertisers’ calls for…
The best social stories & campaigns from January 2021
Back in autumn 2020, TikTok users professed their love for the 2007 Disney Pixar animation Ratatouille….
AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic?
2020 was quite a year for the world of ecommerce. The industry has adapted at a…
Apple’s Privacy Policy Update: FAQs Answered By Top Advertising Experts
Advertisers will be impacted in two main areas ad retargeting and measurement. There’s a couple of…
A day in the life of… Sophie Cavanagh, Director of Consulting at Pollen8
Please describe your job: What do you do? At the start of the pandemic, we helped…
Seven retailers who digitally transformed by doing what customers love online
Budget grocery brand Aldi has been relatively slow to move its offering into the digital sphere;…
A day in the life of… Liam Patterson, CEO of Bidnamic
Please describe your job: What do you do? The adoption rate of ecommerce isn’t going to…
Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?
– Avi Ben-Zvi, Group Director, Paid Social at Tinuiti Why is Facebook changing the default cookie…
Covid-19 impact on retail: What trends are emerging in 2021?
On the other hand, the eventual easing of restrictions could result in spend on retail increasing,…
Here’s What the iOS 14 Update Means for Your Facebook Ads
It’s clear through Facebook’s reaction to these updates that they are very worried, some might even…
Instagram Explore: How to Take Advantage of 6678% YoY Impressions
Instagram Explore is a curated collection of photos, videos, and Stories that users haven’t yet seen…
inRiver and Ethan Allen on the rise of social shopping, UGC and AR
“We’ve embraced UGC for quite some time now,” she said. “We have examples on our home…
7 examples of how the internet of things is facilitating healthcare
Respiratory conditions like asthma and COPD (chronic obstructive pulmonary disease) are typically manageable with treatment, but…
Forming a marketing measurement strategy: how to discover requirements
A broader chapter of the report features sections on the role of data in marketing planning,…
10 brilliant examples of content marketing from beauty brands
— L’Oréal Paris USA (@LOrealParisUSA) November 15, 2020 — ColourPop Cosmetics (@ColourPopCo) January 5, 2021 —…
A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura
Another client of ours, Modern Milkman saw an incredible influx of new clients as everyone wanted…
10 brands getting creative with GIFs and looping video on Instagram
PayPal’s looping videos highlight and showcase user generated content by adding colours and shapes that match…
Eight inspiring social media campaigns from the charity sector
— GOSHCharity (@GOSHCharity) December 1, 2020 The Covid-19 pandemic has certainly brought the importance of digital…