Audience Targeting with A/B Testing: How Precise Can Your Audience Segments Get?
Not just that, if you run multiple experiments across your website, you’ll invariably experience test interference…
Strengthening Online Presence for Creative Entrepreneurs
This is your store and an essential component of your organic traffic. As such, it should…
Analytics and A/B Testing Cookies — Only After Consent in Europe?
Defendant: Planet49 GmbH Nowadays, one might hide behind the strictly necessary’ cookie exemption. I even heard…
How to Prepare for the Coming Cookie Disruption — 6 Steps to Take
Assuming current privacy trends hold, we can be almost certain about a few things. Shortly, the…
Changing Your A/B Testing Tool? Here are 12 Important Factors to Consider
Even with this hassle of calling the sales team for each tool on your consideration list,…
Personalization-at-Scale for B2B: Delivering 100,000 Unique Experiences to 100,000 Users
Just follow the revenue and you’ll know how many personalized versions would be enough. The rest…
5 Steps to Create the Perfect Customer Persona for Your Business
From increasing customer retention to driving higher engagement, building customer personas is an excellent way to…
Consent Rate Optimization, a New Discipline in Website Optimization
Why We Need White Hat Consent Rate Optimization and to Fight Dark Patterns For the benefit…
The Conversion Rate Optimization Events Calendar 2020
Traffic & Conversion Summit Top digital marketers show you what’s new, hot, and working right now…
Is Your Small Business Ready to Add Marketing Automation?
If you can implement an effective marketing automation program that supports your small business’s needs—before your…
17 of the Best Web Analytics Tools for Your Conversion Optimization Tech Stack
By combining your customer journey with revenue and out-of-the-box attribution, Gauges helps you spot the key…
Privacy & Security Highlights: How Tracking & Cookies Changed in 2019 (and What it Means for Your Testing in 2020)
Introduced by: Apple (Safari) Fortunately, from the above conditions, only the first had an impact on…
14 Top User Testing Tools to Uncover Your Website’s User Experience and Usability Conversion Barriers
Pricing: UsabilityHub comes with a free plan that lets you invite your own participants and run…
Can You End an A/B Test Early? Standardized Stopping Point for A/B Tests
For web experiments, a p-value of 0.05 serves as the standard. This 5 percent error tolerance…
E-Commerce Tracking in Google Analytics: Set-Up, Rookie Mistakes & More
A subdomain remains a vital part of every brand or commercial organization. A mistake such as…
How to Optimize CRO Strategies with Sentiment Analysis
Let’s face it, social media channels have become extensions of eCommerce platforms. Once businesses dedicate resources…
Customer Journey Map: How to Use This Concept in Your 2020 Marketing
And that’s a survey of over 2000 top marketers across many industries. The numbers are probably…
The Ultimate Guide to Ecommerce Influencer Marketing
What do we mean by heavily leveraged? Successful brands like Fashion Nova are posting up to…