4 Important Changes to Google Ads Extensions: What You Need to Know

4 Important Changes to Google Ads Extensions: What You Need to Know

When is it happening? This report will roll out in the coming weeks. Ad extensions are now called assets. [Legacy] extensions easier to create and preview. Combinations report to show [legacy] extension performance. New assets

Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic

Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic

With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. Jon Gieselman, president of

iOS ‘Debacle’ Spurs Triple Whale

iOS ‘Debacle’ Spurs Triple Whale

Also, look at foundational economics. There’s a saying in fitness: “You can’t out-train a bad diet.” The same holds for marketing. You can’t out-spend bad economics. If you’re buying ads, make sure your margins and

Prime Day in October [How To Prepare For The Prime Early Access Sale]

Prime Day in October [How To Prepare For The Prime Early Access Sale]

It’s been nearly 2 months since Amazon Prime Day 2022 came to a close, with 300 million+ items purchased, and over .7B saved thanks to special deals and discounts.  Talk to a Prime Day expert

Southeast Asia Tops Worldwide Ecommerce Growth

Southeast Asia Tops Worldwide Ecommerce Growth

Tokopedia works with 13 logistics and fulfillment providers for same-day delivery. Merchants can store their products in Tokopedia warehouses located throughout Indonesia. The company’s advertising platform helps merchants promote their businesses and products. Until recently

12 Ways to Improve Your Click-Through Rate in Google Ads

12 Ways to Improve Your Click-Through Rate in Google Ads

So…quick recap. Of course, you can get started with your own instant, free account audit using our Google Ads Performance Grader. This is a critical first step in determining the health of your Google Ads

Q-commerce: How is the rapid grocery market faring amid rising challenges?

Q-commerce: How is the rapid grocery market faring amid rising challenges?

Indeed, we are already seeing increased investment in micro fulfilment centres, which in the q-commerce world are sometimes called ‘dark stores’ but for larger grocers use greater automation to improve efficiency on bigger home delivery

5 Browser Extensions for On-page SEO

5 Browser Extensions for On-page SEO

NoFollow is especially useful for older websites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic. Browser extensions are essential tools for search engine optimization. I use them

Econsultancy launches learning model to bridge the digital marketing and ecommerce skills gap

Econsultancy launches learning model to bridge the digital marketing and ecommerce skills gap

The Multi-Touch model includes five key elements: Econsultancy’s Multi-Touch Learning™ model aims to help organisations accelerate sales growth driven by digital and ecommerce excellence, by providing multiple ways for marketers to access information and embed

Browse Categories