Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel
Marcia Kilgore, founder of Beauty Pie “Our target is I guess someone who’s really smart, and less influenced by a shiny brand,” said Kilgore. This is where customer experience comes in, which Kilgore said is …
Charts: Trends in Manufacturing, 3D Printing
According to the Hubs report, applications for 3D printing will include the manufacture of tools, jigs, and fixtures to support other manufacturing processes. According to the report, Q2 global funding for advanced manufacturing technology, at …
How to Combat Costs With Google Ads Custom Segments
For example, if you want to reach small business owners using Google Ads, you can target a custom segment of people who have apps like Shopify, Wix, Etsy Seller, Ecwid Ecommerce, etc. Custom segments let …
20 Top Social Media Networks of 2022
Messenger, from Meta Platforms, is the social networking app for group video chats, voice calls, unlimited text messaging, and more. Connect with your Instagram and Facebook calls right from Messenger. Choose who can reach you …
65 Halloween Greetings & Sayings for All Your Marketing Needs
If you want to mix and match to create your own Frankenstein greeting (sort of like a spooky responsive search ad), here are some Halloween sayings and puns: Don’t worry, this post has all of …
Shoppers Buy Necessities, Not Gifts, in Amazon’s October Event
The following numbers are from market research firm Numerator, which conducted over 3,500 buyer surveys during the Early Access sale. Amazon’s inaugural Prime Early Access occurred October 11-12 in the U.S., Canada, and 13 European …
New Google Ads Setup Streamlines Ad Creation
Mountain Warehouse’s snow pants ad includes extensions: callouts, structured snippets, seller ratings, and location. Advertisers can now insert “assets” — such as sitelinks, promotions, and prices — while creating Responsive Search Ads. But Google presumably …
Tinuiti at Groceryshop: Hot Takes from a Day of Retail Media Conversations
– Robbie Leiter, Associate Director, Business Development at Tinuiti – Robbie Leiter, Associate Director, Business Development at Tinuiti “We need to keep challenging retailers to keep pace and provide those organic user experiences, not only …
The Amazon Prime Early Access Sale Recap [2022]
The sales event, available exclusively to Amazon Prime members, gave sellers the opportunity to showcase their top holiday deals earlier than ever before. But was Amazon’s Prime Early Access Sale (PEAS) a success? “One of …