A day in the life of… Steph Miller, UK Commercial Director at Adnami
I only recently started my role as Commercial Director, UK, at Adnami so daily tasks involve…
So what exactly does customer experience (CX) mean?
Let’s explore the pillars, and some examples of companies that successfully use them as part of…
Ecommerce Product Releases: April 15, 2021
Acquire upgrades customer support platform. Acquire has announced the release of its newest software that streamlines…
How Businesses Go Carbon Neutral
Once the carbon dioxide is captured, heat is typically applied to release it from the solvent…
Are You Ready for Mobile-First Indexing? 5 Things to Check Now
Follow the above guidelines laid out above, and you’ll be in good shape. To refresh your…
Using Wikipedia for Content Marketing, SEO
Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an…
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and…
A day in the life of… James Smith, MD at The Kite Factory
Right now, it’s vital for marketers to trust their agencies and remain optimistic about the future….
How Does the Instagram Algorithm Work in 2021?
Simply put, consumers LOVE video content, and studies show the interest and demand is only increasing,…
Our 7 Favorite (Free!) Local Marketing Resources for 2021
With the pandemic causing many people to stay close to home and support local businesses, becoming…
Ask an Expert: How Does Artificial Intelligence Impact Ecommerce?
Artificial intelligence does the same thing. It gathers data to become smarter about an individual or…
How the TikTok Algorithm Works in 2021
Whenever a user likes a video, the TikTok algorithm shows you other videos that use the…
Three UX and accessibility lessons from National Rail’s greyscale fiasco
“Accessibility, when it is considered at all, is often considered a technical tick box exercise, often…
4 Ways to Collect Valuable First-Party Data in a Cookieless World
“Download our free whitepaper.” What could possibly be on this whitepaper that is so valuable you…
What if 80,000 Brick-and-mortar Stores Closed?
In fiscal year 2020, Walmart’s revenue and operating income grew by billion and billion, respectively. The…
A day in the life of… Lars Lehne, Group CEO of Incubeta
With that, many of the hurdles that have held people back in the past have been…
Four brand extension strategy examples
However, Panera Grocery is a particularly good example of brand extension, not only because it highlights…
Online Onion Seller Rises from Domain Auction
Askew: Gosh yes. He ships 4 or 5 million pounds per year. I’m at 64,000 pounds…
Navigating the IDFA Opt-In on iOS 14.5 [And How To Create App Tracking Transparency]
Bolster other owned media: Utilize your owned media channels such as email, text, social, brick-and-mortar display,…
How to Supercharge Your PPC Performance Using LinkedIn Audiences
Select your campaign and level of application prospective client or business name and then add them…
What is Twitch Affiliate?
Most Twitch Affiliates start with one custom Emote. Unlocking more Emotes depends on the number of…
Product Page Headlines Drive Conversions
Sharethrough is a free headline analyzer tool. Fitbit also misses the mark by assuming potential users…
How Does the Snapchat Algorithm Work in 2021?
Advertisers can create sponsored Filters to promote an event, brand, location, and more. Sponsored Filters must…
What are CNAME Cloakers? [And is Apple coming for you?]
To learn more about how MMM can help you understand the real impact of your marketing…
Why search data doubles as valuable market research
Added to this, if you’re using survey data there is the issue of whether respondents answer…
Two-thirds of the Largest U.S. Retailers Use Content Marketing
Retail content marketing needs improvement. While 22 of the companies reviewed did a passing or good…
Instagram SEO: 4 Ways to Rank Higher in 2021
The list goes on, and it gets longer with each passing year. In 2021, there are…
A day in the life of… Jonny Longden, Conversion Direction at Journey Further
I love engaging with, and learning from, the external community and also like to produce a…
The SEO Benefits of Web Scraping
Scraping can perform SEO tasks at scale. Say a competitor’s website often appears on the first…
What brands need to know about NFTs
Individual artists and brands have turned to NFTs to sell digital art and trading cards, and…