Experimental Design – Experimental Campaign Design is a method to ensure that variables like creative, bid, channel, time of day, etc are properly controlled to determine a lift measurement and determine the value of a particular paid marketing channel, tactic,…
Got an ecommerce product release? Email releases@practicalecommerce.com. Amazon adds themed templates to customer engagement email marketing for brand sellers. Amazon’s customer engagement tool empowers companies in the Brand Registry to engage on-site followers through email. Sellers can now create themed…
Better yet, you could use an app like Linktree to share multiple links to value-add destinations like website pages, blog posts, deals, and more. Got a rival that you just can’t seem to catch up to? Do a little social…
Check out our tweets below! The organization, designed to help change the ratio of female demographics across the advertising industry, was founded a decade ago when only 3% of creative directors were women. Like Tinuiti, they believe that it’s critical…
Once you set your ad live, Google typically reviews the ad within 24-28 hours. Should your ad get disapproved, refer to our guide on Google Ads disapprovals for help. Ad Rank = Quality Score X maximum bid We cover more…
Here is a rundown of WordPress plugins to build an email list. There are tools for creating and automating pop-ups and opt-in forms, driving and managing newsletters subscriptions, capturing leads, and more. All of these plugins are free. Most offer…
Social media drives ecommerce sales. But each social channel is different, requiring unique content for that audience. I’ve addressed the best ecommerce content for Instagram, Facebook, and Pinterest. Articles on your company’s LinkedIn page should raise awareness about your business…
We regrouped and spent the next three years building a company to sell. That was our focus. The strategy of an initial stock offering came from the private equity owners. They explain their vision in the S-1, the filing U.S.…
So, which retailers are delivering on this promise in 2022? — Pets at Home (@PetsatHome) July 5, 2020 Louis Vuitton was recently named as an ‘omni-leader’ in Newstore’s Omnichannel Leadership Report 2022. More specifically, it was recognised for its performance…
Image source If you’ve been following along over the past year or two, these paid media trends shouldn’t come as a surprise. Then again, surprises seem to also be a trend in and of itself, so stay on your toes!…
Domain authority has nothing to do with Google. That alone makes it an unreliable metric for optimizing organic search rankings. Google’s equivalent is likely entirely different with its own formula, spam signals, page history, and more. We can only guess…
“We implemented it, and two or three days later we started seeing all of the Phrasee subject lines going up, and the human subject lines starting to go down, down, down,” he says. “It was really interesting to see in…