Just because your followers are most active at 6pm doesn’t mean you should post at 6pm In his YouTube video on TikTok analytics, Owen Video shares that while his peak time is 6pm, he’ll post on TikTok around 1pm so…
The McKinsey survey asked B2B suppliers about their ecommerce priorities compared to in-person sales for four key functions: (i) product and service availability, (ii) guarantees and warranties, (iii) shipping and delivery options, and (iv) personalized recommendations. In 2021 alone, many…
Compostable, biodegradable mailers and boxes are among 2022’s top environmental fulfillment trends. Consumers and governments expect ecommerce businesses to help lower carbon emissions and move toward sustainability. Online sellers are responding. Many are changing their operations. Some observers believe it is…
Pinning helps you control the order in which your ad’s assets are shown, rather than giving Google full control over your ad’s variations. Google advises against over-pinning, as this can interfere with its ability to experiment and find the best…
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The increase in public awareness of environmental issues has also led to increased scrutiny of so-called “greenwashing” in advertising, in which companies invest in ads that mislead the public about their eco-credentials. Last September, the Advertising Standards Authority announced that…
The sky is the limit for us and I’m truly excited about what the future holds. We’ve grown our headcount by a quarter this year, and that means lots of new faces, new ideas, fresh thinking. It’s exciting to be…
See other posts by Kristen McCormick Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to…
Second, someone might want to learn more about an old post and click the link in the bio only to find that it had been replaced. Link Pages The product link page might include incentives to click, such as free…
Repetition is a psychological copywriting technique based on the mere exposure effect (and also common sense), but there’s a right and a wrong way to do it. Want to bypass the fees?No origination fees.No pre-payment fees.No late fees. No joke.…
Register Now The webinar will cover: SEO is both invaluable for any brand and ever-changing. Understanding how to properly optimise content without being penalised is crucial, and with Google having recently released new guidelines and features in organic search, now…
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