Major brands committed to ethical fashion include Eileen Fisher (which says it has taken back and repurposed more than 1.6 million pieces of clothing since 2009), Christian Dior, Nike, Adidas, and Everlane. At a time when sustainability is increasingly important…
Jauregui: Our website is BKbeauty.com. I’m on Twitter and LinkedIn. Jauregui: I’ll start with the last one. Yes, we typically issue a 10% discount code to the creators. For the platform cost, I’ll break it out by working backward from…
Ethical and sustainability issues remain a key driver for almost a third of consumers, says Deloitte, with this proportion of shoppers claiming to have stopped purchasing from certain brands due to their concerns. Additionally, amongst those UK consumers who have…
Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert. Nothing more. They’re designed for audiences that are already strongly considering…
— The growth in global digital advertising in Q4 2021 for physical products slowed from the same period in 2020. That’s according to Skai, an Israel-based data and marketing-intelligence firm. Merkel’s report includes Q4 year-over-year cumulative U.S. advertising growth on…
Customer insights are necessary for forming buyer personas—fictional characters that represent your ideal customers—who they are, their demographics, what their pain points are, what impresses them and what disappoints them, what products/services they buy often, what influences their purchasing decisions, and…
Many commercial tools emulate the behavior of search crawlers. But none beats data straight from the search engines themselves: Google Search Console and Bing Webmaster Tools. Webmaster Tools’ “Keyword Research” report can uncover new keyword opportunities and competitors. Click any…
At its core, conversion data is used to track conversions from ad platforms to optimize future ads, build custom audiences, and remarket to people who have already taken some kind of action on your website or app. Hightouch is the…
Taking all of these into consideration, we can confidently declare Instagram Reels as the winner of this race. This came as a surprise for anyone that was betting on TikTok’s win. It’s clear that even though TikTok has shown impressive…
“As more people look to social commerce, it will gain ground and bring with it the investment and adoption of the technologies to make it better,” he says. “Digital clothing may be the vanguard of a fuller immersive experience incorporating…
Google presumably wants to answer queries quickly and keep users on its properties. As this trend continues, competition for organic keywords could become fierce. At the same time, an ad could trump even position zero. Google’s advertising revenue rose 42.6%…
“We are committed to making it as seamless and efficient for new clients to join and grow on our platform, and independent agencies are key to this success. Kick-starting this effort with Tinuiti as our first official partner is extremely…