What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]
Big tech players present another challenge—they may not agree that UID 2.0 provides enough privacy protections…
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How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email
Step 2 – Add a product: Add a recently-launched product (must have been made available to…
Kimberly Clark’s Juliana Chu on the brand’s agile approach to digital analytics
“What this engine does is predict the best time for sending the email to different segments,…
Using Clubhouse to Promote a Business
Clubhouse is a gathering place, but the app’s nature makes promotion different. It is not possible…
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
These updates can help match current expectations while receiving more traffic, increased click-through rates, and higher…
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
“There was incredible prompted awareness – incredible, in the 90% range,” recalled Samuel Day, CMO of…
OTT Advertising Stands Out as a Targetable and Measurable Opportunity Amidst Privacy-Led Industry Changes
No matter who your bullseye audience is, they are likely targetable in an OTT environment. One…
Debenhams’ outgoing CMO on lessons in agility for retail marketers
“It was something that nobody could ever have planned for. We rolled out laptops to colleagues…
Entice, don’t sell: Why gamification is a catalyst for everyday business impact
We see those brands that reap the greatest reward from gamification are using it across the…
Bike Retailer Solves a Pandemic-driven Problem
Before the pandemic, consumers who shopped at Erik’s might start by looking at bikes online, then…
A day in the life of… Jelena Stosic, Strategy Director at Kids Industries
I’ve been extremely fortunate in that I am able to do work that I am really…
4 Pricing Strategies to Increase Average Order Values
Include images of all the products together. In the example above, the red, white, and blue…
16 Podcasts for Entrepreneurs and Innovators
“Entrepreneurial Thought Leaders” is a podcast from Stanford University’s eCorner during the fall, winter, and spring…
7 Solid Strategies to Stand Out From Your Competitors on Google
To optimize your landing pages, the first question you have to ask is: do we have…
How to improve customer experience when products are out of stock
As well as providing updates on specific items, email can also enable retailers to build both…
Drop Party Thrives with Turnkey Product Design, Testing
Right before we were supposed to launch, there was some chaos in the technology that I…
Stimulus Checks Once Again Boost Search Marketing Performance
Much like we at Tinuiti observed following the introduction of stimulus checks in April 2020, this…
A day in the life of… Mike Welts, CMO of cloud storage provider, Wasabi
The markets and pandemic conditions have caused us to refine our focus even further to find…
Data-driven advertisers have a hammer and everything looks like a nail
Distinctive brand assets, content marketing, CX, brand purpose, consumer advocacy, programmatic, AI and DTC distribution models…
Will AI for Ecommerce Go Mainstream in 2021?
For example, Jeff DeVerter, chief technology officer at Rackspace Technology, noted that earlier in AI’s development,…
Email Conversion Guide, Part 2: Creating the Template
There are many free, open-source responsive template design tools. Moreover, email service providers typically provide templates…
How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients
Phone: Phone call conversations are a great way to show your prospect your expertise and demonstrate…
What are Core Web Vitals? [Google Updating Ranking Signals in May – Expert Tips On How to Prepare]
Basically, what this means is Google uses these page speed signals to measure how users perceive…
What is Server to Server Tracking?
In a word, privacy. Increasingly, extensions (such as AdBlock), as well as browsers themselves, are blocking…
What is Walmart Online Pick Up & Delivery?
Customers can shop in both the Grocery section and the general merchandise section of Walmart.com. Items…
Measuring the Success of Your Promotional Campaign
(350 ÷ 500) x 100 = 70% Before You Get Started Say you typically gain 50…
CommerceCo Recap: Google Ads Smart Bidding Explained
“Initially, when AdWords came out, it was very straightforward, simple, and auction-based,” said Robert Brady, founder…
A day in the life of… Tanya Field, Co-Founder & CPO of Novatiq
This also puts you in a better position to activate sales – and ensure you have…
Guide to Native Advertising in 2021
Native display ads are the “regular” types of display ads that you can find in the…
The benefits of a thriving consumer forum
Once the community has many participants, you could consider paid memberships. You will likely need to…