How to Write an Influencer Brief

Remember, briefs are not scripts – we still need to allow the influencers to put their creative spin on the content to ensure it feels authentic to their pages and audience, but the brief can give them guardrails and direction…

Returns Take a Toll on Online Retailers

For the 2021 holiday season, which started with promotions in October, many retailers implemented more lenient policies — extending the number of days for returns from 30 to 60 or 90 days. Amazon extended its return policy for holiday gifts…

iOS 15: Impact on Email Marketing to Date

Here are the averages I’ve seen among, again, large corporations. Automatically loads all images from emails, Hides IP addresses and the location of email recipients. Customer journeys that rely on email opens are also compromised. For example, a journey flow…

Why ecommerce needs to shift from acquisition to nurture

Personalised messaging and content takes into account psychographics (actual user behaviour as they interact with your digital touchpoints) as well as more straightforward user interest around specific products and services. According to Benoit Bouteille, VP of Customer Experience at Tinyclues,…

Former Ecommerce CEO Asks, ‘What’s Next?’

The other is Modern Fuel, which sells beautiful, well-engineered writing instruments. It was created by an aerospace engineer who wanted the best-designed, best-engineered pens and pencils. We’re selling the other two brands: Slick Products and Modern Fuel. Our entire audio…