Moreover, overspending on ads means the marketer doesn’t necessarily learn what content resonates with consumers. Going dark can shed some light on content performance. Sometimes ads are used (or overused) to boost brand awareness, which is slippery. It is difficult…
You know that saying “it’s not rocket science,” well they should change it to “it’s not Google science.” The Topics API can definitely be a challenge to digest, and PPC experts already have a lot to say. Here are three…
When generating these predictions, Google relies on popular search queries. Other factors include: Autocomplete can also show if Google has included a company or its products as an entity and therefore in the knowledge graph. How Does Autocomplete Work? Google…
So, whether going direct, creating a marketplace, a new brand or a subs model, companies in ecommerce will be looking to do all they can to capitalise on growth online in 2022. Growth in ecommerce, though, is about more than…
Regulators are also baring their teeth and will put further focus on the ethical collection of that owned data. Marketers may already be thinking this way, with 94% of marketers surveyed as part of Econsultancy’s Future of Marketing Report saying…
Executive Summary Our Solution Relevant Audience: Walmart clients Amazon Incrementality & Lift Modeling for Sponsored Ads Available From: Dec 15, 2021 We’ve introduced a new analytic model for Amazon metrics to help vendors better understand how advertising truly impacts revenue.…
The war for talent in digital and marketing is not new, but Friedlein described it now as ‘endemic’. He added that in his conversations with agencies and consultancies in the digital and marketing space, “there seems to be a common…
Given today’s competition for digital talent, prospective employees are evaluating multiple opportunities. How quickly and easily a business communicates with them and provides tangible next steps is a powerful clue about its culture. Finally, the pandemic has opened the doors…
Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. Indeed,…
Today, the idea of a team spending three days in a conference room seems antique, but we also recognize that the solitary experience of on-demand videos can’t solve for every use case. In the field this makes companies slower and…
Twitter recommends targeting at least thirty accounts for follower look-alikes, but I recommend only choosing specific accounts that fit your target audience no matter how many that is. Quora ads by topic or interest LinkedIn Member Groups Twitter follower Look-alikes…
Financial technology companies raised 2 billion in 2021 (the top category) and accounted for 21% of all venture dollars. The fintech total grew by 169% compared to 2020. — Venture capital investments more than doubled in 2021, hitting 1 billion…