There are many benefits to going direct to consumers including brand differentiation and control over pricing, ability to deliver better customer experiences and personalisation, innovation that is based on real-time customer insights and feedback, along with the potential for increasing…
Because Google is so much better at recognizing content quality and page experience signals on web pages, the role of authority will not play as significant a role in the coming years as it used to. Keyword clustering is a…
The stores, opened under the brand name Ochama, introduce what JD.com has described as “an unprecedented shopping format”, which merges “online ordering and pick-up shops in which robots prepare the parcels, and home delivery service”. Not only is Ochama significant…
The author’s Data Studio report connects a UA view and GA4 property. It also includes instructions for how to access both data sources. To assist, I have created a Data Studio report to connect to your UA view and GA4…
Great news. You’ve made it to the final stage. Accessibility refers to making sure the information on your website can be consumed and understood by individuals with disabilities. For this website audit, we’re focusing on visual and hearing impairments, but…
Join now and get 10% off your first online purchase (and so much more): pic.twitter.com/vlXePD1MAL With concerns about sustainability becoming more widespread, particularly among younger generations, luxury brands are also looking for ways to drive circularity. One way is…
Each group may have different reasons, but the outcome will be the same: We are likely near the end of behavioral targeting for ads. Traditional advertising. Some companies may use so-called traditional ads. Shared direct mail, for example, is already…
Daniel Wellington’s campus-influencer program targets a younger demographic. Daniel Wellington MVMT relied on Instagram influencers in the fashion and lifestyle industry to build brand awareness and trust via the #jointhemvmt hashtag. • Why it worked: MVMT’s marketing team found influencers…
A new era of strategies is emerging to prepare companies for a world without cookies, as well as answering some big questions such as: ASICS was able to drive double-digit growth combining zero-party data with first-party data. The company paired…
It boils down to being oriented toward growth or efficiency. If you’re oriented for efficiency, every single deal has to be profitable — every sale, channel, ad group, keyword. But if you look at it in a blended way, which…
Social media users responding negatively to an update or change on any given platform is nothing new. Nearly any time adjustments are made—particularly those that impact the feed content or user-interface—the frustrated comments start rolling in immediately. And…that’s a natural…
Smart influencer marketers will prioritize video content creators as they will provide the biggest bang for their budget. 1. Influencer marketing is now mainstream But you can get co-created campaigns even with short-term collaboration. All you need is a strong…