Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. Here’s a basic introduction, below, of SEO entities from my CommerceCo by Practical Ecommerce presentation. :Articles_with_dead_external_links_from_March_2021 Using Wikipedia, marketers can…
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture. Healthcare…
Right now, it’s vital for marketers to trust their agencies and remain optimistic about the future. Adaptability and agility will enable marketers to build campaigns that keep pace with the change in government restrictions. I’d also challenge your agency to…
Simply put, consumers LOVE video content, and studies show the interest and demand is only increasing, with 54% saying they would like to see more video content from their favorite brands and businesses. Our eyes are naturally drawn toward movement,…
With the pandemic causing many people to stay close to home and support local businesses, becoming visible on local search is even more important than ever. And there is one key, free, and often underutilized aspect of local SEO: Google…
Artificial intelligence does the same thing. It gathers data to become smarter about an individual or group in a specific scenario. Say, for example, a 25-year-old male is purchasing beer. Artificial intelligence could recommend snacks based on data from similar…
Whenever a user likes a video, the TikTok algorithm shows you other videos that use the same music or sound. This means that sounds can trend the same way that hashtags and effects do. A side benefit to shorter videos…
“Accessibility, when it is considered at all, is often considered a technical tick box exercise, often at the end of a project. … For us, the end goal wasn’t making sure that the site conformed to WCAG [Web Content Accessibility…
“Download our free whitepaper.” What could possibly be on this whitepaper that is so valuable you couldn’t have just sent them to a blog page? LinkedIn and Facebook are probably the most common options we jump to, but do not…
In fiscal year 2020, Walmart’s revenue and operating income grew by billion and billion, respectively. The company grew, despite having slightly fewer stores. Instead, retail companies have kept in-store and ecommerce revenues on separate financial statements. They have not integrated…
With that, many of the hurdles that have held people back in the past have been overcome overnight. Now that most people live online, it’s pushed traditional brick and mortar companies to do business online but has also brought privacy…
However, Panera Grocery is a particularly good example of brand extension, not only because it highlights how to capitalise on shifting consumer demand, but also how a brand can successfully pivot into a different category without deviating from what customers…