Month April 2021

Askew: Gosh yes. He ships 4 or 5 million pounds per year. I’m at 64,000 pounds a year. In the early days I asked Aries, “Am I going sell you out?” He laughed, “No, we’re fine. If we run low,…

Bolster other owned media: Utilize your owned media channels such as email, text, social, brick-and-mortar display, web, and beyond. You can leverage Kochava SmartLinksTM technology with App Clips to get deterministic attribution on everything from quick response (QR) code scans…

Select your campaign and level of application prospective client or business name and then add them into your data observation strategy. When starting out, I generally advise people to target any combination of the following: program/project management, purchasing, operations, administrative,…

Most Twitch Affiliates start with one custom Emote. Unlocking more Emotes depends on the number of subscriber points a given channel earns. Twitch calculates this by taking into consideration 1) the number of subscribers and 2) which tier each subscriber…

Sharethrough is a free headline analyzer tool. Fitbit also misses the mark by assuming potential users understand medical terminology. Instead of simply stating that the watch tracks one’s heart rate and oxygen saturation, the description uses “ECG” and “SpO2.” The…

Advertisers can create sponsored Filters to promote an event, brand, location, and more. Sponsored Filters must have a visible brand logo or brand name. What does the red heart emoji mean on Snapchat?  Snapchat Best Friends Algorithm What does the…

To learn more about how MMM can help you understand the real impact of your marketing dollars across multiple channels, here’s an overview of how media mix modeling works and how businesses can use analytics to drive smarter ad spend…

Added to this, if you’re using survey data there is the issue of whether respondents answer questions honestly. Their responses can sometimes be influenced by emotional factors or what they feel they should say because it’s socially acceptable. Similarly, there…

Retail content marketing needs improvement. While 22 of the companies reviewed did a passing or good job with content marketing, 11 did content poorly, and 17 didn’t use content marketing at all. Moreover, Amazon publishes news on employees, company initiatives,…

The list goes on, and it gets longer with each passing year. In 2021, there are dozens of tactics you can use to grow your audience on Instagram. Cross-promotion, hashtagging, Stories, Reels, and more. But a more recent tactic is…

I love engaging with, and learning from, the external community and also like to produce a lot of content, so that’s something that I always try to make time for. What’s holding this back is really old management structures and…

Scraping can perform SEO tasks at scale. Say a competitor’s website often appears on the first page of Google for a handful of terms. You could search each term and write down the results or run a scraper on Google’s…