We’ve seen the same patterns this past year but with a particular focus on brand transformation programmes. As clients are having to shift their operating model, so too they need to shift their brand to reflect the new. And do…
“Being available for customers 24-7 is crucial. That means if a customer has a question at 10pm on a Sunday, we’ll be responding to them, and via the channel that the customer wants to contact us on.” Sofa’s are not…
— As shown below, direct-to-consumer ecommerce sales in the U.S. in 2020 represented 4.1 percent of total retail ecommerce. In 2018, U.S. DTC ecommerce sales were roughly 3.4 percent of total ecommerce retail sales. As shown below, direct-to-consumer ecommerce sales…
If you have a business with a large reach or an international market, consider personalizing your ecommerce feeds based on location, such as by displaying items in the local currency and language. Many enterprise ecommerce platforms are customizable to suit your business’s…
Marketers must develop new methods for delivering targeted advertising and measuring performance while complying with privacy requirements. Luckily, we have a variety of resources available to help inform advertisers on everything they need to know about the iOS 14.5 update…
Modern digital ad targeting relies on individual and personal information. An online retailer, for example, can use networks such as Google or Facebook to target potential customers. Some commerce companies — omnichannel retailers, ecommerce merchants, wholesalers — have become dependent…
There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again,…
Three-quarters (75%) of healthcare respondents report that they are “Highly effective” (20%) or “Effective” (55%) at “Communicating to customers how their data is collected and used”, while 71% say they are “Highly effective” (17%) or “Effective” (54%) at “Gathering first-party…
Email marketing funnels guide consumers from exposure to purchase. Done correctly, a conversion funnel weeds out unlikely prospects and focuses on those who have demonstrated interest. Retargeting with email can encompass several tactics. All include a follow-up to a previous…
Ben Wild, Business Lead at Coveo, agrees that leaning too heavily on customer data can result in the loss of product discovery. “You can get to know somebody so well and know exactly what they want, but the risk is…
Figure 2: Will AI & automation negatively impact your branding efforts? Information silos, disconnected workflows, multiple systems and poor asset taxonomy all turn locating assets into a difficult and time-consuming process. Creative automation is the combination of scalable design with…
But that’s not all that Pinterest did with Lens. In June 2020, Pinterest updated Lens and introduced a Shop tab right on the Lens results page so users could see a feed of shoppable pins that matched the image being…