If you’re looking for ways to generate more leads, you may be interested in these posts: Speaking of wasted spend, find where yours is with our free Google Ads Performance Grader! lead generation process. MQLs vs SQLs For example, I had…
Another benefit of quality images is conveying a product’s design and aesthetics. This can get people talking about a product, even if they have no intention of buying it. Informative images that show the product from many angles, inside and…
I started the brand to give folks access to low-roast coffee because it solved a big problem for me, and I thought it would help others, too. It’s better to bring in money when you’re not held to the numbers.…
Vertical lines can evoke feelings in the viewer. This image of a reusable water bottle conveys the brand’s sustainability efforts and a key selling feature: a removable lid. Source: TakeyaUSA.com. Implied lines stem from the arrangement of elements in a…
According to McKinsey, in the US alone, ecommerce saw 10 years’ growth in the space of just three months (Q1 2020), with 75% of consumers reporting trying different stores, websites, or brands during the COVID-19 crisis. In response, retailers have…
One example of how this works is analyzing your Paid Search performance. By better understanding users’ pre-click motivation, we can better align the post-click intention and provide strategy to maximize your advertising spend. While we typically think of sales-based conversions—the…
An accountant who creates a home budgeting course has to fight for attention against the likes of Dave Ramsey, Duke University, Khan Academy, and 147 instructors on Udemy, all of which offer a budgeting course of some kind. This Google…
“I remember at the launch party, somebody said, ‘Do you think that Covid’s going to have an impact on this campaign?’, and I said, ‘No way!’” Hinchcliffe recalls, “… and I think it was two days later… we were making…
I wake up early at 6:30am – though since the first lockdown this sometimes slips back to 7am. I always start the day with exercise; I’ve recently adopted Tabata training, a form of high intensity aerobic exercise, which I’ve been…