Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google
Seeing that real picture, according to Liversidge, requires solving the clear problem of analytics packages using…
Customer experience trends in 2021: What do the experts predict?
“One of the first things CX teams needed to do back in April was to communicate…
Amazon FBA Inventory Limits Hurting Sales? 3 Potential Solutions for Sellers
Check out the new dashboard here and be sure to toggle between the Manage Products and…
Farfetch CMO Gareth Jones on the state of luxury fashion in 2020 and beyond
“Brands will be able to plug into those through a single integration, and I suppose what…
Work with TikTok Creators to supercharge campaign engagement
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Social media trends in 2021: What do the experts predict?
And if you want to hear more on 2021 trends, join us on January 26th at…
Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach
Image: freemind-production / Shutterstock.com “Imagine if you get a five out of five with the first…
Driving recovery and growth through the power of user-generated content
Facebook’s Edwards is insistent that brands should manage their expectations, “UGC could be a huge red…
Why helpful site search has become table stakes for brands
Further, Polonioli explained that being able to personalise search results is also increasingly important. Typically, ‘short…
A day in the Life of… Lesley Duncan, Strategy Director at ForwardPMX
Please describe your job: What do you do? The digital landscape requires marketers to use data…
10 Google Trends That Impacted Advertisers in 2020
“Google is doubling down on helping businesses find new ways to easily generate leads right from…
Data trends in 2021: the expert view on cookies
“What needs to be avoided is for advertisers to divert their ad spend away from placement…
How Emirates Airline uses customer-centric design
Unfortunately, as a result of Covid-19, the size of our Digital Experience Team has been reduced….
A Breakdown of the Top 8 Small-to-Midsize Email Service Providers (ESPs)
The automation workflow builder has a large number of options in its drag and drop interface…
Keys to Accelerating Cloud Adoption and Optimising Cloud Costs
We would like to communicate with you regarding the products and services of the Xeim Group…
Why now is the time to reboot your customer engagement strategy
Bell finished his presentation with a startling Sitecore statistic; 80% of brands believe they offer a…
Email has been pivotal in 2020 but relevance is still key to engagement
To that end, he referred to a recent campaign by Deciem, owner of skincare brands The…
How wellness platform Urban is succeeding with personalisation
Urban then segments its data and syncs it to multiple platforms to generate customer communications across…