Ecommerce Profitability Revisited
It’s tempting to view all visitors equally for purposes of conversion optimization. But that’s a mistake….
What does Beauty Pie’s success reveal about a changing beauty industry?
Direct-to-Consumer (DTC) Best Practice Guide Founder Marcia Kilgore has previously insisted that Beauty Pie won’t go…
Lessons from Shopify 2.0 Upgrade, New Theme
Integrating Recharge, the subscription management app, was a challenge. Recharge has recently merged its checkout to…
40+ Liberty Lovin’ 4th of July Instagram Captions & Posts
If you’re posting for your business—speaking of which, we have some excellent 4th of July marketing…
Creating a user-centric pharma website: UX best practices
Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general…
UA vs GA4: A Complete Tour of Google Analytics 4
2005: Google acquires a platform called Urchin. Urchin was used to “beautify” log files and make…
SEO: Amazon Keyword Research Tools
Related searches. Amazon generates a list of “Related Searches” below the initial results — from, presumably,…
‘TikTok has changed the game for small brands’: Little Dot Studios’ Jade Raad
Jade Raad, Director of Brand Strategy, Little Dot Studios. Image: Little Dot Studios. “Do I think…
Cross-Channel Marketing: The Art of Doing It All
You have a busy audience. Most people are bouncing around many places across the web, with…
7 Reasons to Consider USPS Flat Rate Shipping
The UPS rate is the daily rate for businesses with scheduled pick-ups. The USPS rates are…
How to Design a Website Footer
Footers are often neglected on ecommerce websites. Footer Menu An important consideration when adding a newsletter…
Amazon Followers 101: What They Are & How to Get More
Just as they do on social media platforms, folks follow Amazon influencers they trust for reviews,…
21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)
Well done. When you hear the term “emotional ads,” chances are you’re thinking of the cry-and-buy…
SmartFrame Technologies’ Rob Sewell on why shift to contextual targeting will be ‘the most significant trend’ for ads in 2022
I would say one thing to really focus on is to work out how you can…
Webinar: Digital Shift Q3 2022 – Later session
Register Agenda points: We would like to communicate with you regarding the products and services of…
Webinar: Digital Shift Q3 2022 – Early session
Join this live Q3 Digital Shift Webinar, hosted by industry expert, Neil Perkin. This event highlights…
14 Social Networks for Entrepreneurs
WEConnect International connects women-owned businesses to qualified buyers. Its mission is to help drive money into…
Ecommerce Briefs: Google Marketplace; Walmart; Drones
This month Walmart announced it would add four “next-generation” fulfillment centers to its 31 existing centers…