Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)
Let’s quickly recap: 2. Upload customer lists Rather than rely on specific behaviors or demographics, Lookalike…
21 New Social Media Tools for Merchants in 2021
Facebook introduces Bulletin newsletter app. Facebook has launched Bulletin, a standalone newsletter platform for free and…
Software Exec Shifts to Bicycle Components, and Thrives
Eric Bandholz: Tell us about Dispatch. He and I recently discussed bicycle culture, the origins of…
Join Econsultancy Live in November for ‘The Future of Ecommerce’
Econsultancy Live returns on 22-24 November with another informative, future-focused event, this time looking to the…
What is ESPN+ Streaming Advertising?
Content Ad: A premium ad featuring advertiser branding with dynamic ESPN content. There are three different…
How the LinkedIn Algorithm Works in 2021 and Best Practices
LinkedIn users’ feeds don’t show posts in chronological order. Instead, the LinkedIn algorithm determines which posts…
Will the Creator Economy Embrace Ecommerce?
If Clear and Beato are examples, the creator economy may describe their businesses and the platforms…
50 Streaming Video Statistics You Need to Know [2021]
9. Felix Baumgartner’s space jump holds the record for most concurrent views on YouTube with a…
Ecommerce Briefs: Amazon v. Walmart, Prime Members, E.U. Sellers
U.S.-based competitor Thrasio decided to expand into Europe at the same time, focusing on Germany and…
How to scale customer engagement and personalisation in the “next normal”
As COVID-19 restrictions begin to lift and customers and companies alike begin navigating the “next normal”,…
Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]
“Smart Shopping Campaigns optimize based on real-time signals, like the user’s query, time of day and…
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
In addition, video ads on the internet have a different look and feel than video ads…
Data Driven Marketing Webinar
September 30th 2021 | 2pm BST | 9am EST For details of we use the information…
10 brands getting creative with content on TikTok
Levi’s takes a largely practical approach to the short-form video format, sharing tips and tricks on…
11 Product Page Features to Drive Conversions
Attribute-style product selection. Most dropdown menus on product pages are for sizes and colors of the…
How digital is driving the acceleration of fashion resale
Last year, we explained how many retailers are looking into resale, as some, such as Levi’s,…
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
Google has not yet announced *exactly* what will go away once FLoC is rolled out but…
Ogury’s Raphael Rodier on motivation, work-life balance, and creating amazing brand experiences
And, with consumers becoming more protective over their data and regulations tightening, the pool of available…
3 Ways to Reduce Shipping Costs
Negotiate rates with shippers. There is always room to negotiate on price, even for small volumes….
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Not only will this help you get a better idea of everything going on in your…
Privacy Changes to Streaming Ads Are Coming
Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by…
Product Photography, Part 4: Angles and Viewpoints
Top angle is often called the birds-eye-view. It isn’t always necessary, but it does provide more…
Foundr Owner on Burnout, Recovery, Priorities
Bandholz: Changing direction, you’re bringing on some high-level leadership now. Walk me through that process of…
How travel marketers are engaging consumers as the industry reboots
International travel might be permitted again, but big challenges still remain for the travel and tourism…
Join Econsultancy at October’s Festival of Marketing
From cracking the challenge of personalisation to aligning company and customer metrics, Day Three of the…
Ramping Up Google Analytics 4
Note the new links on the left navigation. Realtime reporting is still available, but GA4 has…
Marketing That Matters: How MandM Direct is using data to improve customer retention
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Expanded Text Ads Are Over. Here’s What It Means
I think people often overcomplicate PPC to try to find the answers or results they want…
Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners
Image Source “With the general release of Search Brand Amplifiers, Walmart is giving sellers the ability…
5 Content Marketing Ideas for October 2021
“Running is a powerful tool for activism. The act of traversing the planet’s most beautiful landscapes…