Retail trends with impact: What good looks like in smarter logistics and store digitalisation
In this on-demand talk from the SAP Together Works Summit, part of Econsultancy Live, Maria Morais,…
Product Photography, Part 13: Special Edits
[embedded content] — This is the 13th installment in my series on helping ecommerce merchants create…
Why & How to Use Music in Ads (Without Getting Sued!)
Music licensing service cons: Music licensing service pros: study on the impact of music in ads…
Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19
According to a report from Business Standard, 600,000 products were sold in the first hour alone….
B2B digital commerce: Optimising the B2B lifecycle
To learn more, watch this session from the SAP Together Works Summit, part of Econsultancy Live,…
Combining B2B and D2C for a consumer-centric strategy in Consumer Products
The increase in complexity of sales channels and the rise of consumer expectations represent a challenge…
Not a moment to lose: Taking control of consumer data with a CDP
This session from the SAP Together Works Summit at Econsultancy Live is available to watch on…
A day in the life of… Susan Vidler, Global Chief Research Officer at Toluna
It is important for brands to communicate what they stand for in a clear, focused and…
How marketing and commerce platforms work together: Achieving scalability, efficiency and CLTV
[embedded content] To find out more, watch this session from the SAP Together Works Summit, part…
The Beauty of Bootstrapping a Business
But this episode is different. I’m interviewing no one. Instead, I’m addressing a singular topic: bootstrapping,…
Stats roundup: Online grocery post-Covid-19
The company jumped 16 places in the Top 75 list for 2020, following a 63.3% growth…
Charts: Ecommerce Share of Global Retail Sales
— “China Is Dominating Ecommerce” is the title of an article we published earlier this year….
SEO: Google’s Video Carousels Are a Big Opportunity
A common error from merchants is complicating the video production, resulting in no video at all….
11 A/B Testing Tools to Optimize Conversions
AB Tasty Optimizely Google Optimize — Google Optimize Kameleoon Adobe Target Kameleoon Optimizely Kameleoon Crazy Egg…
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The 18 Best Keyword Research Tools for Every Need [Free & Paid!]
Serpstat is free for 10 requests per day, and the paid version starts at /mo. PPC…
CPG goes D2C: New opportunities require new skillsets
The direct-to-consumer (D2C) model has grown in the past 18 months. According to eMarketer, US direct-to-consumer…
AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
Alibaba Group’s 2021 11.11 Global Shopping Festival kick-off. Image: Alibaba Group Luxury brands that are prepared…
2021 Singles Day: Record Sales for Subdued Event
In a press release after Singles Day, Yang Guang, vice president at Alibaba, asserted, “We also…