Tomlinson’s Feed: Fresh and Relevant after 75 Years
Knecht: Exactly. I grew up working in the business. I was out on the sales floor…
A day in the life of… Luka Zak and Joshua Brandon, co-founders of We Generate
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate –…
The best social stories & campaigns from February 2021
While the tweet itself was weird enough to gain some attention, containing little to no context…
How brands can use ‘human-centred’ AI to help create business value
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
10 key challenges facing CRM marketers
However, he also explains how advertising won’t remain competitive without first-party data, and so expectations for…
Major Brands Bet on DTC Ecommerce
PepsiCo launched PantryShop (shown here) and Snacks.com in May 2020 in less than 30 days. In…
Even Small Companies Use AI, Machine Learning
The situation is now different. Many businesses, including most large companies, are using AI-ML to solve…
Join us for Econsultancy Live as we ask “What’s next for CX?”
So, after a year of disruption, how are brands planning to cater to new customer needs…
What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?
BREAKING NEWS: Facebook Releases Update on iOS14 Guidelines Want to learn more? Check out “The…
15 useful examples of how to shout about your free delivery service
Most retailers promote one or two delivery options, but Sweaty Betty chooses to highlight three different…
Amazon Increasing Carton Content Accuracy Chargeback [How Vendors Should Prepare]
Chargebacks are also known as “charge disputes” and they can be filed for a variety of…
What is Amazon Explore? [Amazon’s New Wave of Virtual Tourism and Online Retail]
Leveraging their power, Amazon is hiring chefs, art teachers, and travel guides to host sessions on…
A day in the life of… Danny Donovan, UK CEO of Mediahub
Please describe your job: What do you do? I hope we continue to make ground on…
10 SEO Tips for Podcasts
1. Obsess over the message, not the equipment. The value of a podcast’s content is paramount….
Dynamic Creative Optimization (DCO): What It Is, How It Works, Why It Matters, and Examples
“Optimizing too many variables in your DCO template will require more impressions to reach statistical significance,…
Inspiration to Implementation: How to Create A Content Calendar
In its most basic form, a content calendar is no different from your normal work calendar;…
Winter Storms Hit Ad Performance Across Google, Facebook and Amazon
Taking a look at how Google ad impressions moved across the United States from early to…
5 Ways to Prompt First-time Customers to Buy Again
Asking for reviews shouldn’t take priority. Instead, focus on instilling happiness and providing detailed service. For…
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
When you are in Audience Manager in Google Ads, you can select your Display audiences you…
B2B’s Digital Shift Is Permanent and Incomplete
5. More investment needed. Covid forced businesses to add digital systems in a hurry. Early on,…
DTC Seller of Apple Watch Bands Soars from College Project
Also, hats. Fitted hats are comfortable, but they don’t look that great. So we’re combining the…
10 brand campaigns that took a stand on social issues
With this in mind, here are some effective examples of brands taking a stand. According to…
A day in the life of… Deborah Thomas, CCO of analytics database firm Exasol
2. Realignment – the actioning process. A phase of adjusting internal processes to better reflect the…
A Human Approach to Marketing Automation
Note whether the customer responds. As you ask more customers about batteries, identify which subject lines…
Fat Face’s Global Ops Director on the challenges of trading in a pandemic
Wright was recorded in conversation with Good Growth’s Dan Kendall towards the end of 2020 as…
3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World
We need not tell you how much online gaming and media streaming services increased in usage…
Affiliate Marketing Guide – Everything You Need to Know in 2021
Many of us are familiar with the African proverb, “It takes a village to raise a…
Three customer loyalty trends to include in your ecommerce marketing
As with back-in-stock emails, be sure to include details of the item browsed (including images) to…
Email Conversion Guide, Part 1: Database Cleanup
Subscriber data should be consistent for all sources. And confirming that the email address is valid…
Career, Skills and Mindset Webinar
Marketers needs to adopt significantly more agile ways of working and thinking to seamlessly fuse their…