Should Merchants Launch Their Own Marketplaces?
For a manufacturer, distributor, or retailer, a marketplace strategy may lead to more profit, deeper relationships…
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
When it comes to PPC, there is no one person who knows all the intricacies of…
Product Photography, Part 7: Magnification and Close-ups
360-degree photos are comprised of 20 to 80 shots with a macro lens from the same…
What Fresh Content Really Means to Google (+How to Create It)
Query categories for which Google will seek out fresh content include: The freshness factor doesn’t exist…
‘Big campaigns on little resource’ tops the list of marketers’ biggest annoyances
Interestingly these topics seemed to be global: Participants came from the UK, Ireland, Sweden, Norway, Italy,…
Spotify Ads | How Music and Big Data Can Win You Customers
“Today’s brands are keenly aware they must diversify their messaging away from more traditional media like…
Hivestack’s CMO on the benefits of digital out-of-home
In a world where access to third-party cookies will be greatly reduced, brands and agencies will…
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Each will come with takeaway tips so you can emulate, duplicate, and iterate on each of…
17 Useful UX and UI Design Tools
Balsamiq Adobe Comp lets you develop layouts quickly from rough sketches and ideas. Create layouts on…
New Changes to Google Ads Keyword Matching: What It Really Means
In her Search Engine Journal coverage, Amy Bishop explains that there still may be value in…
5 Ways Reddit Helps an Ecommerce Brand
Ipsy, a monthly beauty subscription service, has a subreddit with more than 13,000 members. The example…
How homeware brands can drive growth through social commerce
Wait until the end to see the cutest little surprise ???????? #littlefriends #snugsofa #snug #sofa #comfy…
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Facebook Releases Update on iOS 14 Guidelines [2021 Update]
“We disagree with Apple’s approach and solution, yet we have no choice but to show the…
The Emergence of B2B Raw Material Marketplaces
“When I think about B2B marketplaces, I break them up into three segments,” said Ali Amin-Javaheri,…
Lessons from Bankruptcy Drive Ecom Agency Founder
Durham: About a year and a half. I was in a transition period. I got married…
What does Molly-Mae’s PLT role reveal about the future of creator-brand partnerships?
“However, most people value the human connection that influencers offer. Virtual influencers are at odds with…
Supply Chain Problems Upend the Global Economy
China makes about half of the global supply of protective masks. But it stopped exporting them…
Tinuiti Experts Chime in on the Latest Ruling Against Apple’s App Store Payments
– Nii Ahene, Chief Strategy Officer at Tinuiti Earlier this month, a District Judge ruled in…