10 Geotargeting Tips to Maximize Your Google Ads ROI
With geotargeting for local PPC, you can relate your offering to local events or use language…
Experts Share 5 Google Feed Tests To Drive More Qualified Traffic To Your Site
You may also want to take into consideration how covid affected your business during certain periods,…
Joining up the new customer journey in 2021 and beyond
We would like to communicate with you regarding the products and services of the Xeim Group…
How does marketing operations make B2B organisations more efficient?
Vendor management is critical to robust marketing operations, especially considering the number of IT or technology…
Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
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Policy Pages, Done Well, Enhance a Brand
Warranties. What happens if something goes wrong? That’s a pressing question on higher-cost items, such as…
A day in the life of… Leigh Gammons, EMEA CEO of Wunderman Thompson Technology
We’ve been extremely lucky. Having clients in sectors that were not too heavily impacted last year…
5 Content Marketing Ideas for August 2021
For example, look at men’s apparel retailer Mr. Porter. A recent post, “The Best-Dressed Men Of…
Ecommerce Product Releases: July 4, 2021
Facebook expands Shops. Facebook is making it easier for people to discover and buy from Shops….
What is digital shelf analytics?
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places…
Entrepreneur’s Eczema Inspires New Skincare Company
Negotiating with manufacturing companies is a lot like an investment pitch to VCs. Manufacturers have a…
What is TikTok Live Stream Shopping?
TikTok is now adopting social commerce as well – and doing it in a manner that’s…
Tripadvisor and CitizenM on making subscriptions work for travel
When the Covid-19 crisis hit the travel industry, ideas for innovative revenue models were put on…
Shopify Announces Online Store 2.0, More
“We have always said we want to create more opportunities for our developers and our partners…
How the YouTube Algorithm Works in 2021
Since its launch in 2005, YouTube has become more than just a platform for users to…
The best social stories and campaigns from June 2021
JD Sports has teamed up with Love Island to become the official activewear provider for this…
June 2021 Top 10: Our Most Popular Posts
Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new…
How SLING TV’s Unique Ad Format Satisfies Brands and Viewers in a Privacy-First World
We are one of the leading Connected TV providers in the space and offer premium content…