What Google’s Privacy Sandbox Means for Advertisers
Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next…
How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]
Especially during a time as disruptive as now, there are additional factors to consider as you…
A WISE Approach to Google Automated Bidding
Google offers two automated “smart” technologies for advertisers: Smart campaigns and smart bidding. The two are…
20+ Instagram Demographics That Matter to Social Media Marketers in 2021
With the rising popularity of various social media platforms and the increased use of social media…
A day in the life of… Lucille Brune, Head of Trading at The Ozone Project
Please describe your job: What do you do? In addition, the pandemic amplified advertisers’ calls for…
The best social stories & campaigns from January 2021
Back in autumn 2020, TikTok users professed their love for the 2007 Disney Pixar animation Ratatouille….
AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic?
2020 was quite a year for the world of ecommerce. The industry has adapted at a…
Apple’s Privacy Policy Update: FAQs Answered By Top Advertising Experts
Advertisers will be impacted in two main areas ad retargeting and measurement. There’s a couple of…
A day in the life of… Sophie Cavanagh, Director of Consulting at Pollen8
Please describe your job: What do you do? At the start of the pandemic, we helped…
Seven retailers who digitally transformed by doing what customers love online
Budget grocery brand Aldi has been relatively slow to move its offering into the digital sphere;…
A day in the life of… Liam Patterson, CEO of Bidnamic
Please describe your job: What do you do? The adoption rate of ecommerce isn’t going to…
Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?
– Avi Ben-Zvi, Group Director, Paid Social at Tinuiti Why is Facebook changing the default cookie…
Covid-19 impact on retail: What trends are emerging in 2021?
On the other hand, the eventual easing of restrictions could result in spend on retail increasing,…
Here’s What the iOS 14 Update Means for Your Facebook Ads
It’s clear through Facebook’s reaction to these updates that they are very worried, some might even…
Instagram Explore: How to Take Advantage of 6678% YoY Impressions
Instagram Explore is a curated collection of photos, videos, and Stories that users haven’t yet seen…
inRiver and Ethan Allen on the rise of social shopping, UGC and AR
“We’ve embraced UGC for quite some time now,” she said. “We have examples on our home…
7 examples of how the internet of things is facilitating healthcare
Respiratory conditions like asthma and COPD (chronic obstructive pulmonary disease) are typically manageable with treatment, but…
Forming a marketing measurement strategy: how to discover requirements
A broader chapter of the report features sections on the role of data in marketing planning,…