Contributor

Contributor

3 Optimizations for Google Shopping Campaigns

Set your own threshold for product exclusions. Excluded products will not show, allowing you to allocate the investment to better performers. When assessing performance, segregate product groups and identify items for exclusion. The image below shows products’ clicks and conversions.…

21 New Social Media Tools for Merchants in 2021

Facebook introduces Bulletin newsletter app. Facebook has launched Bulletin, a standalone newsletter platform for free and paid articles and podcasts. To launch the platform, Facebook has recruited prominent writers, including Malcolm Gladwell, Erin Andrews, and Mitch Albom. Facebook Horizon Workrooms…

What is ESPN+ Streaming Advertising?

Content Ad: A premium ad featuring advertiser branding with dynamic ESPN content. There are three different versions of this format: News & Notes, Video Content, and Local Integrator. These sponsored content ads include popular social share links to drive users.…