Category: eCommerce
A Human Approach to Marketing Automation
Note whether the customer responds. As you ask more customers about batteries, identify which subject lines worked best. Record how customers responded to the battery question. How did the plant company know which plant to …
Fat Face’s Global Ops Director on the challenges of trading in a pandemic
Wright was recorded in conversation with Good Growth’s Dan Kendall towards the end of 2020 as part of a new series of The Good Growth podcast. You can subscribe to The Good Growth Podcast on …
3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World
We need not tell you how much online gaming and media streaming services increased in usage during the pandemic. You have likely experienced this surge firsthand, at least in part. After all, when one is …
Affiliate Marketing Guide – Everything You Need to Know in 2021
Many of us are familiar with the African proverb, “It takes a village to raise a child.” While children will naturally receive the majority of their nurturing, learning, and instruction in the home, their extended …
Three customer loyalty trends to include in your ecommerce marketing
As with back-in-stock emails, be sure to include details of the item browsed (including images) to jog the shopper’s memory. Triggered price drop emails that inform shoppers of discounts to their favourite products are a …
Email Conversion Guide, Part 1: Database Cleanup
Subscriber data should be consistent for all sources. And confirming that the email address is valid at the point of collection is an easy way to check typos or data entry errors. This is doable …
Career, Skills and Mindset Webinar
Marketers needs to adopt significantly more agile ways of working and thinking to seamlessly fuse their existing knowledge and skills with a mindset to succeed. To access the webinar you have to be a subscriber …
Gmail Ads Are Going Away: Everything You Need to Know
Since Gmail campaigns are currently a part of the Display Network, we do have the ability to control which devices can see our Gmail ads. In my current Gmail campaigns, I constantly see better performance …
13 Free Video Editors from Basic to Advanced
— — Lightworks DaVinci Resolve is an advanced suite for editing, color correction, visual effects, motion graphics, and audio post-production. Use drag-and-drop editing to build a story and move shots around quickly. A high-performance playback …