Category: eCommerce

A Human Approach to Marketing Automation

Note whether the customer responds. As you ask more customers about batteries, identify which subject lines worked best. Record how customers responded to the battery question. How did the plant company know which plant to

Fat Face’s Global Ops Director on the challenges of trading in a pandemic

Wright was recorded in conversation with Good Growth’s Dan Kendall towards the end of 2020 as part of a new series of The Good Growth podcast. You can subscribe to The Good Growth Podcast on

3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World

We need not tell you how much online gaming and media streaming services increased in usage during the pandemic. You have likely experienced this surge firsthand, at least in part. After all, when one is


Affiliate Marketing Guide – Everything You Need to Know in 2021

Many of us are familiar with the African proverb, “It takes a village to raise a child.” While children will naturally receive the majority of their nurturing, learning, and instruction in the home, their extended

Three customer loyalty trends to include in your ecommerce marketing

As with back-in-stock emails, be sure to include details of the item browsed (including images) to jog the shopper’s memory. Triggered price drop emails that inform shoppers of discounts to their favourite products are a

Email Conversion Guide, Part 1: Database Cleanup

Subscriber data should be consistent for all sources. And confirming that the email address is valid at the point of collection is an easy way to check typos or data entry errors. This is doable

Career, Skills and Mindset Webinar

Marketers needs to adopt significantly more agile ways of working and thinking to seamlessly fuse their existing knowledge and skills with a mindset to succeed. To access the webinar you have to be a subscriber

Gmail Ads Are Going Away: Everything You Need to Know

Since Gmail campaigns are currently a part of the Display Network, we do have the ability to control which devices can see our Gmail ads. In my current Gmail campaigns, I constantly see better performance

13 Free Video Editors from Basic to Advanced

— — Lightworks DaVinci Resolve is an advanced suite for editing, color correction, visual effects, motion graphics, and audio post-production. Use drag-and-drop editing to build a story and move shots around quickly. A high-performance playback