Think Privacy is Only for Europe? Think Again.
The IAPP Westin Research Center compiled the below list of proposed and enacted comprehensive privacy bills…
5 Essential Tips for an Effective Email Marketing Strategy
First things first, having a streamlined layout for your email templates will drive click-throughs and conversions….
Ask An Expert, with Joris Bryon
But if you did not enter the giveaway or did not win, here is a recap…
How to Use Storytelling to Boost Ecommerce Sales
For another example, check out how travel bloggers Adventure For Less weave in tidbits of storytelling…
Apple’s ITP 2.3: One More Cookie Workaround Enters the Battle
Companies will do this when they want to pass information specific to the individual click that…
Boost B2B Marketing Results: Top Practices That Work
The kind of metrics and KPIs you set for evaluating what you are getting out of…
7 Guerrilla Marketing Ideas for Your Ecommerce Store
Guerrilla marketing can take place online and offline. These seven ideas show you how other companies…
6 Mistakes People Make While Running Split Tests, And How to Avoid Them
According to Statista Mobile traffic has surpassed desktop. Unfortunately, many people make the mistake of choosing…
How to Attract Customers with Discounts
That’s why offering free shipping discounts can go a long way toward winning over new customers….
Which Is More Important to Consumers: Personalization or Privacy?
When trying to personalize your website or products, ask yourself, Unfortunately, this distrust in brands extends…
How to Generate More Leads with Every Article You Publish
Use Text Optimizer to find action-oriented terms around your target topic. These create a perfect actionable…
10 Ways to Build a Cutting-Edge Ecommerce Content Marketing Strategy
Once you’ve refined your target audience and keywords, you can start crafting content to satisfy buyers’…
Working with Facebook Influencers: What to Do (& What Not to Do)
Finding the right Facebook influencer is crucial for the success of your influencer marketing campaign. This…
SEO Pitfalls That Can Devastate Your Website Conversion Rates
Check My Links lets you identify broken links (both internal and external) and fix them fast….
Zero State Screens: Don’t Miss This Onboarding Optimization Opportunity
A zero state illustration with minimalistic text is a good choice here. Make sure that the…
B2B Mass Personalization: 5 Tested Tips to Make B2B Personalization Work
B2B customers consume a lot of content before they make the decision to buy. Today, even…
How to Create Personalized Ecommerce Experiences for Customers
If you own an ecommerce store, you know that one of the biggest hurdles your business…
Interested in Account-based Marketing? Start Following these 7 ABM’ers Now
August 21, 2019 – This is the reason why Account Based Marketing (ABM) has been making…
Practical Hypothesis Building: The Way the Experts Do It
August 15, 2019 – What is a Hypothesis? An ounce of prevention is worth a pound…
Can You Use Brand Logos Without Express Consent? A Discussion For Account-Based Marketing Personalizations.
August 13, 2019 – When you decide to use a brand’s Intellectual Property assets such as…
The Art of Search on Your Site (and How to Do it Right)
August 9, 2019 – Then, you could add additional context for your specific service. “Search song”…
Non-Personal Data: How to Handle It & the Opportunities for Businesses
August 6, 2019 – Let’s analyse this Regulation and see what needs to be done in…
Qualitative Research : 5 Ways To Find Out What Your Customers (Truly) Want
August 1, 2019 – Once we understand the questions being asked and the replies that are…
The Anatomy of a Good 404 Error Page: When the Internet Hands Them Broken Links…
Optimization July 29, 2019 – You may link to purchase pages or free trials, but do…
Speed as a Ranking Factor: How Has it Changed & What is “Fast” in 2019
July 24, 2019 – Let’s crunch some numbers to give some context to speed. One part…
Mass Personalization: An Introduction & 3 Ways to Implement It
July 22, 2019 – For this, you need to make an effort! Although all this may…
Personalization & AI: 3 Ways Artificial Intelligence Is Making Your Site More Human Friendly
July 19, 2019 – Just like any other business practice or marketing strategy, you will need…
What Does the ePrivacy Regulation Mean for Your Google Analytics?
May 14, 2020 – So if your users choose to go with options like “never accept…
UX Writing: How to Be More Human & Increase Site Conversions
July 11, 2019 – It’s the job of a UX Writer to make sure that the…
Convert’s GDPR Compliance Journey: The Prep to May 25th (And How You Can Still Get on the Right Side of GDPR)
July 10, 2019 – Here is a quick infographic because you told me no one reads…