4 Reasons to Use Dynamic Search Ads
Cannibalization. DSAs can target search terms that match keywords in other campaigns or ad groups. This…
The Top 10 New Instagram Features of 2021 (+One to Look Out For!)
From Instagram: “Last summer through fall, there were over 1.3 million Instagram posts in support of…
Four retail brands using live streaming to drive omnichannel strategy
Clarins’ live streaming strategy is primarily focused on skincare expertise, with sessions (hosted on its own…
The best social media campaigns from October 2021
♬ original sound – Hi! Benjy here????????♂️???? People who stammer need to be represented in the…
Product Photography, Part 11: Image Editing
Clean, level, aesthetically pleasing product photos are essential. But so is consistency. All of the images…
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Sadly, there’s really no way of getting around ad blockers. However, a multi-channel strategy can make…
“A free cup of coffee isn’t going to cut it anymore”: LoyaltyLion CEO on loyalty schemes
Beyond engagement, these initiatives served another purpose. They built communities. An initiative that can potentially deliver…
15 Popular Pinterest Accounts (for Marketing Inspiration)
Oh Joy is an L.A.-based lifestyle brand and design company by Joy Cho. Oh Joy creates…
4 Easy Lead Qualification Strategies for Better Clicks & Conversions
If you’re looking for ways to generate more leads, you may be interested in these posts:…
Conversion Lessons from the Luggage Industry
Another benefit of quality images is conveying a product’s design and aesthetics. This can get people…
Gas Station Coffee Spurs Golden Ratio Founder
I started the brand to give folks access to low-roast coffee because it solved a big…
Product Photography, Part 10: Lines as Design Elements
Vertical lines can evoke feelings in the viewer. This image of a reusable water bottle conveys…
What does the future of personalisation look like?
According to McKinsey, in the US alone, ecommerce saw 10 years’ growth in the space of…
5 Reasons to Hire a Conversion Rate Optimization (CRO) Agency
One example of how this works is analyzing your Paid Search performance. By better understanding users’…
Digital Creators Need Email Marketing
An accountant who creates a home budgeting course has to fight for attention against the likes…
How KFC became Marketing Week’s Brand of the Year
“I remember at the launch party, somebody said, ‘Do you think that Covid’s going to have…
Airship’s Patrick Mareuil on mobile customer engagement strategies: “third-party data will only get more scarce”
I wake up early at 6:30am – though since the first lockdown this sometimes slips back…
Early Holidays Boost Amazon Returns: Q4 Advice from Tinuiti and Cahoot
So, you’re convinced – you’re going to sell earlier than ever. But to sell, you of…