Amazon Creative Strategies [2021 Guide]
Source: Revlon Store on Amazon Use banners: Banners are a great way to break up your…
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Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy
Meanwhile, both Hood and Moyon agree that first party data will become more and more relevant…
A day in the life of… Kristan Rivers, CEO of AdInMo
Please describe your job: What do you do? I’m inspired by Amazon’s response to the pandemic,…
Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
“If Eve had been ‘born’ 50 years ago, we would have been a retail high street…
Tinuiti Primed for Next Phase of Growth with New Partner
As a company, we have experienced consistent growth since our founding. In 2017, we took on…
Key 2020 “Cyber Five” Findings Across Google, Facebook and Amazon Advertising
While many retailers saw significant year-over-year declines in cost per click (CPC) in the early days…
How Avocados From Mexico Is Using OTT To Create Disruptive and Effective Ads
Technology isn’t the only evolution Kinser hopes is coming. With a background in advertising agencies, Kinser…
Aldo’s experience chief on testing & improving the omnichannel retail service model
Image: Willy Barton / Shutterstock.com This creates a simple calculation to prioritise design changes. “In that…
Unilever’s Global VP of Ecommerce: “the channel shift is here to stay”
Image: BalazsSebok / Shutterstock.com “David Attenborough recently joined Instagram and broke records,” she says. “That really…
How a new breed of pet care brands are finding success with a direct-to-consumer model
How brands deliver the aforementioned priorities is also a hugely important factor, which is why many…
A day in the life of… Matt Ramerman, President of Sinch for Marketing
Please describe your job: What do you do? Well, for starters, I am home talking to…
How augmented reality gives new life to physical music
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To understand behaviour shifts and optimize content, SEO is now mission critical
This takes valuable time away from doing things humans are far better at, which is being…
The customer experience challenge demands clear leadership
Hear Capon speak at Festival of Marketing: Fast Forward, June 7-10th, discussing why customer experience is…
A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks
Please describe your job: What do you do? I’ll admit it has taken me a while…
It’s time for brands to shine with TikTok Ads Manager
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Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens…
The role of personalisation in customer loyalty post-Covid
This is a topic I recently discussed with Christian Selchau-Hansen, the CEO of enterprise software company,…